Social Media Strategist Needed to Build a Private Instagram Page Alongside Our Business Account

We are a startup preparing to launch our first product and are looking for an experienced Social Media Strategist to consult and guide us on building two parallel Instagram presences (private & business):

1. Our official business Instagram account (brand & product-focused)

2. A private/personal Instagram page (founder-led, community-driven, storytelling-based)

The goal is to create a strong, authentic personal presence that supports brand trust, visibility, and long-term growth—without overlapping or confusing the business account.

This role is strategy-focused. We are not looking for someone to post daily content, but rather to consult, structure, and guide us.

What We Need Help With

• Strategic setup of a private/founder Instagram page alongside a business account
• Clear differentiation: content pillars, tone of voice, boundaries, and goals for each account
• Advice on how the private page can support product launches and brand credibility
• Growth strategy for both accounts (organic, realistic, startup-appropriate)
• Best practices for storytelling, community-building, and personal branding
• Content framework ideas (what to share, what not to share)
• Launch roadmap: what to focus on before, during, and after our product launch
• Optional: examples or case studies of brands/founders doing this well

Who You Are

• Proven experience as a Social Media Strategist / Instagram Growth Expert
• Strong understanding of personal branding + brand accounts working together
• Experience with startups, founders, or product launches is a big plus
• Strategic thinker who can explain the “why” behind recommendations
• Up-to-date with Instagram trends, algorithms, and best practices
• Comfortable working in a consultative role (calls, strategy docs, feedback)

We’re excited to work with someone who understands authentic growth, storytelling, and long-term brand building.