SVP Brand Marketing

Description

Your Role

The SVP Brand Marketing VS&Co is responsible for developing comprehensive 360 Go to Market brand-elevating and customer-relevant marketing strategies across category management, social media strategy, PR, influencer, special events and brand communications that drive profitable business growth and ultimately build brand equity and market share. This role will be accountable for leading the annual brand marketing strategy process for each Victoria’s Secret and Pink and championing the development and subsequent execution of those plans with their team.

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in business.

Your Impact

Lead the development of enterprise-wide marketing strategies for key brand moments, product launches to enhance brand relevancy and grow market share

Proven experience in a Senior Marketing Leadership role creating and developing a best-in-class marketing team
Align with key leadership partners on long-term vision, strategic business priorities, key insights and past learnings into compelling multi-platform Go-To-Market (GTM) initiatives
Drive communication and alignment among all marketing vehicles and tools to develop integrated GTM plans and set the teams up for successful execution
Partner with Brand Presidents and Merchant teams to ensure brand and category specific marketing strategies supports product objectives while also driving market share growth
Leads, directs and implements the execution of additional external marketing partnerships and sponsorships that are brand-building and culturally relevant

Strengthen our customers’ emotional connection to the Victoria’s Secret and PINK brands across all categories of business including Intimate, Apparel, Beauty, and others

Concept and execute engaging initiatives that strengthen the brand’s dominance and grow our relevancy and mind share
Influences and nurtures mutually beneficial relationships with key external partners including marketing agencies and other relevant, brand-elevating properties
Work closely and collaboratively with internal counterparts to ensure consistency of the brand projection internally and externally
Identify and secure brand-right partnerships, sponsorships, and collaborations including cultural partners, talent, ambassadors, and events

Drive the building of a results-oriented, best in class marketing team that:

Reinforces its valuable and critical contributions across all aspects of marketing strategy to the overall organization
Operates quickly but is inclusive in approach, celebrating successes as one team
Partners effectively with all VS&Co leaders, with special attention to fellow Marketing organization leaders including Chief Creative Officer, SVP Customer Strategy and EVP Digital Strategy
Develops a high-performing marketing team that fosters a culture of creativity, accountability, agility, inclusion, and operational rigor
Lives and exemplifies the VS&Co values

Click here for benefit details related to this position.

Minimum Salary: $300,000.00

Maximum Salary: $472,500.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

15+ years’ experience in strategic brand marketing or equivalent experience in category management and brand building across multiple media platforms and channels
Deep marketing experience managing multi-brand portfolios using a full suite of modern marketing levers and campaign development to execute world-class GTM campaigns and brand activations
Expertise in fully integrated GTM strategies, category marketing, brand expression, and integrated communications
Strong critical and strategic thinker, able to concept complex marketing plans, leveraging qualitative and quantitative information available both through internal and external sources
Ability to thrive in a fast-paced, ever-changing environment with retail experience highly desirable
Strong communication skills, and proven experience synthesizing vast information into a compelling business case shared through a cohesive and well-told story
Proven track record in identifying, developing, and activating brand-right partnerships, sponsorships, and collaborations that drive brand equity and business results
Team player and proven success navigating within a global, multi-brand, multi-channel world-leading organization, influencing partners, and building consensus across various functions
Diplomatic and solutions-focused approach to challenges

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance