VP Marketing

Job Overview

The Vice President, Marketing will define and manage the go-to-market launch of Blue Rabbit, driving revenue objectives. Reporting to the Chief Marketing Officer, this role provides strategic direction for marketing strategies and plans, ensuring industry leadership, practice enrollment, growth, and brand presence.

This role collaborates with the marketing team, sales team, product technology, finance, operations, and customer care to deliver impactful enrollment and utilization campaigns resonating with veterinarians, pet owners, horse owners, and manufacturers.

Responsibilities

• Spearhead market position, value proposition, and marketing campaigns to drive brand awareness, lead generation, and qualified veterinary practices onto the Blue Rabbit platform.
• Collaborate with product technology to prioritize enhancements, define requirements, communicate new features, support development of new services, and advocate for initiatives to drive greater engagement and enrollment.
• Interface with manufacturers, product owners, data, and analytics to champion the Blue Rabbit value proposition and create successful integrated marketing programs to achieve goals.
• Oversee, manage, and report on the day-to-day management of the platform including achievement of core KPIs, improved engagement, and service levels.
• Manage, analyze, and improve marketing campaigns to drive enrollment and utilization across channels, including B2C engagement activity.
• Partners with Marketing Manager responsible for Net Promoter Score (NPS) by implementing and managing improvement programs aimed at enhancing the user experience and responding to feedback for continuous improvement.
• Develop go-to-market strategies for new and existing services.
• Analyze competitors' marketing strategies to identify areas of differentiation and opportunities for growth.
• Collaborate with the sales team to ensure they have the necessary tools, materials, and training to achieve their sales objectives.
• Foster a culture of creativity, innovation, and accountability within the marketing department.
• Prepare and manage the marketing budget, ensuring measurable ROI on marketing spend.