Product Marketing Manager, Competitive Intelligence

Workhuman is a company dedicated to bringing more humanity to the workplace through its innovative cloud-based applications. They are seeking a Product Marketing Manager to support competitive intelligence and go-to-market efforts, working cross-functionally to provide insights that refine positioning and support decision-making in the HR tech landscape.

Responsibilities

• Own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics.
• Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning.
• A role at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact.
• A modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action.
• Elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often.

Skills

• 3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus).
• Experience building or contributing to a structured competitive intelligence program.
• Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions.
• Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions.
• Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level.
• Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information.
• Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations.
• Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms.
• Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

Benefits

• Bonus or other variable compensation based on job performance
• Standard benefits package, which supports employee well-being and work-life balance

Company Overview

• Workhuman® is the world’s fastest-growing integrated Social Recognition® and Continuous Performance Management platform. It was founded in 1999, and is headquartered in Dublin, Dublin, IRL, with a workforce of 1001-5000 employees. Its website is https://www.workhuman.com/.