Trade Show Manager

Overview

WuXi STA, an integral part of WuXi AppTec, is seeking a tradeshow manager to support a significant global calendar of both third-party conferences and internal company events. The Tradeshow Manager reports to the VP of Marketing and is

responsible for planning, organizing, and executing trade shows, managing budgets, overseeing logistics like booth design, setup, and staffing, as well as maintaining relationships with vendors and internal stakeholders

. The manager coordinates with internal teams, vendors, and exhibitors to maximize the company's presence, manage on-site operations, and analyze event performance to improve future shows.

Responsibilities

Event planning and strategy

• Select trade shows and develop event strategies to meet organizational goals.
• Plan and manage the event budget, ensuring financial objectives are met.
• Coordinate with marketing and sales teams to align event activities with business objectives.

Logistics and operations

• Oversee all logistical aspects, including booth design, layout, shipping, and setup/teardown.
• Manage vendor and contractor relationships for services, equipment, and materials.
• Ensure all on-site operations run smoothly and address any issues that arise.

Staffing and management

• Plan, schedule, and manage event staff supporting marketing events, exhibitions, and trade shows. This includes creating on-site agendas, scheduling booth staff, and coordinating travel logistics.
• Train event staff on company products, services, and customer engagement strategies.
• Oversee event performance, ensuring all team members are prepared to engage effectively with attendees, represent the company professionally, and capture leads properly.

Marketing and promotion

• Develop promotional materials and coordinate with internal marketing teams.
• Plan and execute on-site promotional activities to drive engagement.

Post-event analysis

• Analyze event performance against key performance indicators (KPIs), such as lead generation and revenue.
• Provide reports on event outcomes and recommend improvements for future shows.

Qualifications

Experience / Education

• Bachelor's degree in marketing or related field
• 7+ years' experience in event planning and budget management.
• Experience managing timelines.
• Budget, timeline and vendor management experience.
• Experience in cross-functional team coordination
• Experience preferred using project management tools such as: Asana, Jira, SharePoint.

Knowledge / Skills / Abilities

• Strong communication skills, both verbal and written.
• Strong ability to multitask and re-prioritize effectively.
• A data-driven approach to decision-making.
• A high degree of attention to detail and a commitment to accuracy.
• The capability to excel in a dynamic, fast-paced environment while successfully managing multiple tasks.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.
• Time management