Digital Marketing Manager

Tired of just posting? Own real digital strategy and campaigns as our Digital Marketing Manager.

Job Description

Bring stories to life. Grow community. Make an impact.

The Summit Area YMCA is looking for a tech-centric, creative storyteller who knows how to turn marketing goals into content that connects. In this role, you’ll shape how thousands of people experience the Y online, from emails and web content to social posts and ad campaigns that drive real engagement.

If you are someone who wants to harness their marketing skills, digital knowledge, and AI-prompts for good to help one of the area’s largest nonprofits make a visible impact informing, engaging and uplifting our community every single day, this is your chance.

Position Summary

The Digital Marketing Manager is a hands-on role responsible for bringing ideas to life across the Y’s digital platforms. From web and email to social media and paid campaigns, you will create, publish, and manage content that drives engagement and connects people to our programs and mission.

This role blends creativity with execution. You will not only develop content, but also ensure it is accurate, on-brand, and performing effectively. Working closely with the Marketing & Leadership Team, you will help plan and execute campaigns that increase awareness, participation, and community impact.

You may be the right fit if…

• You enjoy creating content that people actually want to click, read, and share
• You are both creative and organized, you can design a post and track its performance
• You like variety in your work and can shift between projects with ease
• You know your way around the backend of a website and are an experienced email designer who understands strategies for creating and optimizing emails that delight and compel
• You have an eye for detail and care about getting things right
• You enjoy being part of a team but can also take ownership of your work
• You understand the importance of representing a people-centric, family friendly brand online
• You want your work to support a mission that makes a difference in the community

Qualifications

• Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience.
• A minimum of 3 years of experience in digital marketing, advertising, communications, or a related field.
• Prior experience executing digital campaigns across website, email, social, and digital advertising platforms.
• Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus.
• Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills.
• Generally tech savvy and can quickly learn new software/applications.
• Strong content creation skills, including copywriting and basic graphic, photo, and video editing.
• Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency.
• Able to independently travel between the Summit Area YMCA branches.

Essential Functions

• Coordinate and execute marketing campaigns across websites, email, social media, digital signage, and paid advertising platforms.
• Create and publish digital content, including copy, graphics, and video, for web, social media, and email communications.
• Manage and update website content and digital applications to ensure accuracy, functionality, and brand consistency.
• Develop and distribute email communications, including newsletters and automated campaigns; maintain and organize contact lists.
• Manage and optimize social media channels, including content strategy, scheduling, and engagement
• Plan, execute, and optimize paid advertising campaigns (Google, Meta, etc.), including ad creation, setup, monitoring, and adjusting strategy based on performance.
• Analyze campaign performance and make data-informed recommendations to improve engagement and results.
• Capture and edit photo and video content to support marketing and engagement efforts.
• Maintain organized digital media and project libraries.
• Ensure all digital content aligns with brand standards, messaging guidelines, and accessibility best practices.
• Track and report on basic performance metrics to support ongoing improvements and campaign effectiveness.
• Completes other duties as assigned by supervisor & executive leadership.
• As an Ambassador for the Y, I communicate to members, volunteers, and the public that the Y is the nation’s leading non-profit committed to strengthening the community through Youth Development, Healthy Living and Social Responsibility.
• As an Ambassador for the Y, communicates to members, volunteers, and the general public that opportunity and inclusion are core to the Summit Area YMCA mission. The SAY is open and inclusive of all people regardless of their ability, age, culture, ethnicity, gender, race, religion, sexual orientation and socio-economic background and we must all strive courageously against any discriminatory behavior.

Cause-Driven Leadership Competencies

Program/ Project Management: Ensures program or project goals are met and intended impact occurs

Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause

Innovation: Creates and implements new and relevant approaches and activities that improve and expand the Y’s work and impact in the community

Functional Expertise: Executes superior technical skills for the role

Required Certifications

Salary & Benefits

This full-time, exempt-level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The salary range for this position is $55,000 – $70,000 annually, based on experience.

The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long-term disability insurance. Paid time off for vacation, wellness, and holidays, Free YMCA family membership, discounts on YMCA programs and services (including childcare), Ongoing professional training and development and a 12% employer contribution to the YMCA retirement plan upon eligibility.

At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen the community. Every day, we work side-by-side with our neighbors to make sure that everyone can reach their full potential, and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together.