Social Media and Marketing Manager

Job Overview

Hi everyone! Your Premium Princess & Co. is seeking a creative, proactive, and highly organized Instagram Social Media Manager to elevate our brand presence, showcase our magical events, and generate new followers & leads through fun content.

This is a hybrid creative/leadership role that blends on-site content capture/creative direction, and remote editing/social media management. The ideal candidate has both an eye for aesthetic and a practical understanding of Instagram algorithms, analytics, and industry trends.

Responsibilities

Weekly On-Site Coverage (1 event per week)

• Attend one YPP event per week local to CT/Westchester NY to capture photo + video content
• Take creative lead on site. Confidently directing performers and staging moments. Executing pre-planned concepts for a reel or carousel while also capturing organic, in-the-moment content.
• Maintain brand aesthetic & voice.

Content Strategy & Planning

Create a weekly IG game plan outlining

• 1–2 reels
• 3–5 stories
• 1 grid post (as needed)
• Present this plan in a 20 minute weekly call with the owner for creative alignment and final approval

Posting & Platform Management (Instagram Only)

• Edit and post all approved content to Instagram
• Use existing Canva templates (Canva proficiency required)
• Optimize captions, hashtags, and timing for reach
• Monitor performance and refine week-to-week

Requirements & Preferences

• Reliable vehicle to travel to events
• Comfortable leading on-site and working with performers
• Reel/video experience and strong visual eye
• Canva proficiency
• Dependable, communicative, and organized
• We provide a basic camera, but having your own gear or higher quality iPhone is a major plus
• Experience in events, entertainment, children’s brands is also a plus.

This is a very fun, creative industry and we’d love someone who is genuinely excited about Disney, theater, performance, and all things magical. If this sounds like you, we’d love to hear from you!!

Job Type: Part-time

Pay: $22.00 per hour

Expected hours: 8 – 12 per week

Work Location: Hybrid remote in Monroe, CT 06468