Position: Manager- Social Media
Brand: Urban Decay
Location: El Segundo, CA
Job Description
The Social Media Manager will lead all facets of Urban Decay social media to boost brand awareness and engagement, including developing and executing creative content strategies, managing social media calendars, and building brand love within our online communities & irl activations. This role demands exceptional awareness of social media trends, a passion for crafting compelling content, and strong communication skills.
Job Responsibilities
- Produce, film, and edit short-form content for UD social platforms that balances creativity, trend, and business needs.
- Utilize community insights to drive content creation and strategic partnerships.
- Attend photoshoots and brand events as needed to capture, edit, and post social content.
- Own social-first content shoots and productions, and partner closely with creative internal partners and agencies.
- Own brand voice and copywriting needs as it pertains to social content.
- Lead strategic community management across all social platforms (owned, earned, and paid)
- Develop and manage social media content calendars across all platforms, encompassing trend content, always-on activity, new product launches, and brand campaigns.
- Identify, engage, and manage relationships with a diverse range of influencers who embody the UD brand ethos and resonate with target audiences.
- Collaborate closely with the DMI & US Influencer Marketing team to seamlessly integrate influencer activations into the social media strategy and content calendar.
- Deliver regular (monthly, quarterly, campaign-specific) reports on key social media trends to internal teams and key stakeholders.
- Stay ahead of the curve on social media trends, competitive activity, and emerging platforms. Share relevant insights and recommendations to inform content strategy.
- Communicate social media plans, calendars, and performance results to key internal stakeholders, effectively managing feedback loops and cross-functional alignment
- These job responsibilities are subject to change in accordance with business necessity. Other duties as assigned.
Values
Successful employees should be adaptable in using their organizational skills to prioritize tasks and opportunistic in taking ownership of various projects. Have the urgency to anticipate busy schedules and teamwork to communicate with other members of the department/store to complete assignments on time and accurately. Possess openness in their problem solving and integrity in their research to effectively address the needs of the company. Regular attendance in conformance with the standards, which may be established by the company from time to time, is essential to the successful performance of this position.
Specific Job Knowledge, Skill And Ability
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:
- Exceptional written communication skills: You'll be the voice of UD online, crafting compelling copy that resonates with our audience.
- Social Media Savvy: You live and breathe social media, with a deep understanding of platforms, trends, and online communities.
- Digital Storytelling & Design: You excel at crafting visually engaging content for social media, with a keen eye for design and aesthetics.
- Creative & Innovative: You're a creative thinker who's not afraid to push boundaries and experiment with new ideas.
- Project Management Prowess: You're highly organized with strong project management skills, able to juggle multiple priorities effectively.
- On-Brand Personality: You're fun, outgoing, and passionate about the UD brand, with a pulse on relevant trends (pop culture, fashion, beauty).
- Resourceful & Solutions-Oriented: You're a proactive problem-solver who can independently source content, identify opportunities, and find creative solutions.
- Passionate & Dedicated: You're eager to make a tangible impact and are driven to elevate the brand's social media presence every day.
Qualification Standards
- Education/ Experience/ Licenses or Certifications
- Four-year degree preferred.
- 4 years of social media experience
- Proven track record of creating emotionally engaging and high-performing TikTok content (portfolio and TikTok handle required).
- Graphic design experience a plus
Salary Range: 92k-120k base + bonus
