We're hiring an Associate Communications Manager to support the Instagram consumer brand communications team. This team launches products and relevant campaign programs highlighting the value of Instagram for consumers, and drives ongoing proactive storytelling and creator engagement. This role will spend time working with creators, next-gen media and social publishers to reach target audiences.
Associate Communications Manager, Instagram Responsibilities:
- Work with Instagram Communications team to support brand, consumer, and product priorities
- Lead media strategy and execution to support Instagram campaigns and priority initiatives including traditional press outreach, social publisher, and creator engagement and social-first opportunities
- Lead media strategy and execution for product updates and launches across Instagram with a focus on consumer-led media, creators and social publishers
- Identify opportunities to tell creative, proactive stories that reach our target audiences outside of launches/tests. Think storytelling around internet trends, creator case studies, and viral Instagram moments
- Represent communications on cross-functional working teams, providing communications input for go-to-market plans, strategy, and tactics
- Collaborate with product, marketing and partnerships teams to create and execute go-to-market plans
- Build and manage relationships with consumer reporters, creators, social publishers, and new media outlets that reach priority audiences and drive coverage
Minimum Qualifications:
- 3+ years of experience in PR, journalism, social media, or relevant field
- Understand current and emerging internet trends
- You understand the consumer, tech and next-generation media landscape, and can build and maintain relationships with press and creators relevant to Instagram
- Experience working with cross-functional teams
- Previous experience drafting press statements, blogs, narratives and social copy
- Experience working in environments where goals and project expectations often shift
Preferred Qualifications:
- Experience working with consumer product to drive media coverage and campaigns
- Experience landing trend stories in next-generation publications and on social media platforms
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$91,000/year to $136,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
