ProspectBlue seeks a Marketing Manager for their client in Los Angeles, CA!
This is a role for a strategic thinker with hands-on experience in demand generation and product marketing who thrives in high-growth environments and has a strong track record of testing, measuring, and driving results.
Responsibilities:
Demand Generation & Growth
- Develop and execute high-velocity, multi-channel demand generation strategies to drive leads, pipeline, and revenue growth.
- Build and scale acquisition programs across paid, organic, and earned channels, including SEO, SEM, social media, email, partnerships, and content marketing.
- Implement and optimize lead scoring, nurturing, and automation systems to maximize conversion rates and improve the customer journey.
- Measure, analyze, and report on campaign performance and customer acquisition costs, leveraging insights to refine future strategies.
Product Marketing
- Define and communicate product positioning, messaging, and differentiation for our target markets, industries, and personas.
- Develop go-to-market strategies specifically designed for creator audiences, working closely with product and sales teams to create relevant assets and enablement resources.
- Conduct market research to stay informed of competitive dynamics, customer pain points, and industry trends, using insights to refine product messaging.
- Collaborate with the product team to identify customer needs and prioritize features that drive customer adoption and satisfaction.
Analytics & Optimization
- Set KPIs and build a data-driven approach to growth, ensuring tracking and measurement across all marketing activities.
- Continuously test and optimize messaging, creative, and funnel experiences to improve performance and conversion rates.
- Analyze customer segments, behavior, and acquisition channels to refine targeting and budget allocation for maximum ROI.
Cross-Functional Collaboration
- Partner with sales to create a feedback loop, aligning on lead quality, conversion targets, and revenue goals.
- Work closely with product and customer success teams to create a seamless onboarding and adoption journey for new customers.
- Serve as the voice of marketing in team meetings, providing insights and reporting on all growth and marketing activities.
Qualifications:
- 5+ years of experience in growth marketing or demand generation, preferably with exposure to the creator economy, influencer space, or adjacent industries.
- Proven success in scaling demand-generation programs and driving revenue through digital marketing, content, and product-led growth.
- Strong understanding of product marketing principles, with the ability to craft clear and differentiated messaging.
- Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
- Excellent analytical skills, with the ability to leverage data to make informed decisions and optimize campaigns.
- Entrepreneurial spirit with a willingness to be hands-on and comfortable working in a fast-paced, results-driven environment.
- Exceptional communication and collaboration skills, with experience working cross-functionally and an affinity for working with creators and influencers.
