Dollar General is seeking a Sr. Brand Manager to be responsible for delivering Private Brand sales, profit and share goals in assigned categories.
Duties & Responsibilities:
- Deliver Private Brands’ goals in assigned categories: sales, margin contribution, and share.
- Lead a cross-functional team of analysts, product development, supply chain to develop and introduce new products, improve existing products, and effectively market andpromote the brand(s) to consumers.
- Work closely with category buyers to develop annual business and promotional plans to achieve financial goals.
- Create external and in store marketing programs to support brand growth objectives.
- Develop business reviews (category assessments) to identify private brand opportunities.
- Ensure business plan is executed properly: pricing, distribution, promotion plan, etc.
- Negotiate with key suppliers to create products and marketing programs.
- Demonstrated ability to manage brands across multiple categories
- Advanced skills in category analysis, planning, forecasting and budgeting
- Excellent written and verbal communication skills
- High degree of initiative, along with excellent execution capabilities
- Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
- Excellent project management, leadership, and supervisory skills
- Syndicated research experience with good understanding of marketing, merchandising, and retail
- Negotiation and conflict resolution skills
Education & Experience
- Bachelor’s degree in Business, Marketing, Management or related field.
- 7+ years of relevant experience in brand/category management required.
- Previous experience as a Buyer or Brand.
- Manager in a Retail environment.
