Job Overview
Join our innovative media and technology company as a Specialist in Email and Digital Marketing. We are dedicated to empowering a diverse range of audiences through compelling content and transformative experiences. Our brands engage millions of users each month, and we are eager to welcome culturally aware and passionate professionals to enhance our mission and growth trajectory.
Key Responsibilities
- Design, execute, and manage email marketing campaigns aimed at audience engagement, acquisition, and retention.
- Create and curate content for email campaigns while overseeing automation workflows to enhance the customer experience.
- Implement A/B testing strategies to refine and optimize email performance.
- Collaborate with cross-functional teams, including Live Events, Editorial, Data Intelligence, and Advertising Operations, to support strategic initiatives.
- Utilize graphic design tools to develop visually appealing media for email communications.
- Maintain email templates and ensure mobile optimization for compatibility across various devices.
- Conduct rigorous quality assurance, including proofing and scheduling, to ensure campaign effectiveness.
- Analyze campaign metrics to inform strategic decisions and identify growth opportunities.
Required Skills
- Proven experience in email marketing with a strong grasp of deployment tools and effective copywriting.
- Ability to design layouts that align with brand guidelines while engaging the target audience.
- Proficiency in interpreting and analyzing key metrics such as open rates and click-through rates.
- Familiarity with regulatory requirements governing email marketing, including CAN-SPAM and privacy laws.
- Experience with HTML/CSS coding and various digital marketing tools such as Google Suite and Asana is preferred.
- Strong detail orientation, exceptional organizational skills, and effective communication abilities.
- A proactive approach to learning new technologies and optimizing processes.
Qualifications
- A Bachelor’s degree in Marketing, Communications, or a related field is preferred, along with relevant experience in email and digital marketing.
Career Growth Opportunities
This position offers the chance to work in an environment that encourages professional development, collaboration, and innovation across various teams.
Company Culture And Values
We are committed to fostering a diverse, inclusive, and harassment-free workplace, celebrating unique perspectives and encouraging applications from individuals of all backgrounds.
Compensation And Benefits
This fully remote role is based in the U.S., with occasional travel required. Candidates must have authorization to work in the U.S. The work schedule requires 80% alignment with the Eastern Time Zone. The annual salary range for this position is \(67,000-\)75,000.
Employment Type: Full-Time
