Grow with us...
This position is located at our sprouting soon Seattle property for 1 Hotels. You will be part of an elite team of sales and marketing professionals who are driven to expand 1 Hotels market brand across the US and beyond. This is a goal driven opportunity with an above average market-based compensation plan.
The Marketing Manager will be responsible for developing and executing a proactive, effective, and integrated marketing strategy that supports the hotel’s goals for revenue, guest satisfaction, team member engagement, and sustainability. 1 Hotels is a platform for change, and the Marketing Manager will lead these brand efforts at the hotel level, both externally and internally.
Position Overview...
- With the DOSM and corporate marketing team, develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
- Develop and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.
- Develop local sustainability and community programs and partnerships.
- With the food and beverage team and partner, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and outside guests.
- With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
- Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate to the hotel and corporate marketing teams, and act as a brand ambassador during these stays/visits.
- Write and edit copy for internal and external communications including websites, advertisements, marketing/sales materials, and presentations.
- With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals of all creative.
- Oversee photo and video shoots on property, including hotel-arranged and third-party (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.
- With the revenue management team, develop marketing strategies and offers that align with rate and channel strategies. Support efforts across all channels including CRO, OTA, and GDS.
- Maintain owned and third-party websites and app with relevant hotel offerings, hours, and information. Ensure optimized user experience through language, imagery, and design.
- Coordinate with the corporate digital marketing team to include hotel content in brand emails, send hotel-specific marketing emails, and maintain transactional emails.
- Coordinate with the corporate digital marketing team and brand’s social media agency on hotel content and community management.
- Support implementation of the company’s CRM and loyalty programs at the hotel level.
- Collaborate with the sales and catering teams to support their goals through the creation of materials, initiatives, and offers for each target segment.
- Support the people operations team with brand training and internal brand initiatives. Support all departments in meeting and exceeding brand standards.
- Professionally represent the hotel and brand at community and industry organizations and events.
- Continually monitor the competitive landscape, city/regional news and events, and industry news, and share insights with the hotel and corporate marketing teams.
- Maintain the marketing calendar, prepare weekly/monthly/yearly reports, and attend regular meetings/calls with the marketing, sales, and revenue teams.
- Communicate marketing news and highlights to hotel team. Post content on internal mobile app.
Requirements for Success...
- 3-5 years of experience in marketing, preferably in lifestyle or luxury hospitality
- Passion for the mission and values of 1 Hotels, with general knowledge of sustainability issues
- Bachelor’s degree or equivalent experience
- Exceptional verbal and written communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational, administrative, and technical skills
- Strong interpersonal skills and service/hospitality orientation
- Team player willing to pitch in to support colleagues in all areas
