** Recruiters, please do not respond. This is W2 only **
Specialist, Social Media Content Creation
Initial term: 12 months
Client: Fortune 100 Food & Beverage / Consumer Packaged Goods
Travel: 10% (to Solon, OH for training, as needed)
Remote candidates will be considered.
This is a 12-month, 35-hour/week contract role. Remote candidates will be considered.
Resumes must include a link to portfolio that demonstrates content creation expertise with TikTok.
We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for a major food manufacturing brand. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, loves the baking industry, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z and younger Millennial consumers.
PRIMARY RESPONSIBILITIES:
• Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.
• Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands’ overall strategy and ambition.
• End-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and Instagram.
• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.
• Stay Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies.
REQUIRED EDUCATION AND EXPERIENCE:
• Minimum of 1-3 years’ experience in content creation and/or social media management representing a brand or organization.
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required.
• Exceptional understanding of the social media landscape inclusive of Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.
• Personal interest in baking and familiarity with basic baking techniques.
PREFERRED EXPERIENCE:
• Bachelor’s Degree preferred, not required.
• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
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