Global Experiential Marketing Director

Xsolla • Los Angeles County, CA, US • 1w ago

RESPONSIBILITIES

- Support the VP of Experiential Marketing with all Xsolla trade shows, special events and experiential marketing activities
- Collaborate in a productive, open way to planning, selecting, negotiating, managing and measuring event-based marketing campaigns with the VP of Experiential Marketing and the winder Experiential Marketing team.
- Develop KPIs, manage the global event budget, and ensure every event wrap up reports is completed on time.
- Build comprehensive quarterly end-to-end plans with Experiential Marketing Event managers / coordinators and Project Manager for event-based marketing projects and related programs that will communicate and amplify our brand while delivering high quality leads for Xsolla globally Own and execute the largest scale events with Experiential Marketing Event managers /coordinators and Project Manager
- Facilitate scaling the Xsolla brand and company awareness through various digital, in person, and hybrid events
- Work with the Marketing (brand, PR, creative, social, CRM/email and strategy), Product, and Solution teams to demonstrate and promote our products and solutions in intelligent and innovative ways
- Ensure brand integration and consistency across all event platforms and activations including but not limited to working specialized internal and external resources for booth design, collateral creation & distribution, video content creation, social media promotion, lead tracking, lead nurturing campaigns and integration of speaking engagements at such events
- Create opportunities to gather, capture and validate new business leads through each event activation
- Deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience
- Ensure our comprehensive dashboard of event ROI metrics is kept up to date with the marketing operations and analysts to communicate results for each event - communicated and tracked through our internal communications tools
- Integrate content from the overall marketing editorial calendar into each event
- Work with and manage video, photography, creative, venues, contractors and production companies to create content that can be utilized at each event and marketing campaigns

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