Job Title: Social Media Marketing Manager - Remote
Job Overview
As a dynamic and innovative Social Media Marketing Manager, you will spearhead our social media engagement efforts, showcasing our unique destination across various digital platforms. This is an excellent opportunity for a passionate storyteller with a flair for digital marketing to enhance our brand image and stimulate community interaction.
Key Responsibilities
- Develop and implement a strategic social media plan that aligns with our broader marketing objectives to increase brand recognition across platforms including Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, Threads, and X.
- Create and curate high-impact content that includes posts, stories, reels, and videos to ensure a visually engaging and cohesive online presence that reflects the essence of our destination.
- Engage actively with our digital community by managing interactions, responding to comments, and nurturing conversations among potential visitors and local residents.
- Collaborate with cross-functional teams, including the digital marketing and content management teams, to synchronize organic and paid social media approaches with our editorial calendar and campaign goals.
- Build and maintain partnerships with local businesses, featuring their offerings and organizing familiarization tours to generate authentic social content.
- Identify and partner with influencers, bloggers, and creators to expand our reach and showcase genuine travel experiences.
- Track and analyze social media metrics to assess campaign performance and optimize future strategies based on data-driven insights.
- Manage the organization's library of crowdsourced photos and videos utilizing tools such as Crowdriff.
Required Skills
- In-depth knowledge and experience with social media platforms like Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
- Strong storytelling and copywriting abilities, adaptable to different audience segments.
- Advanced skills in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and other editing software for photo and video content.
- Proficient in photography and videography techniques, including basic equipment handling.
- Familiarity with Google Analytics and best practices in influencer marketing.
Qualifications
- A Bachelor’s degree in marketing, communications, or a related discipline.
- A minimum of 3 years of experience in social media management, content creation, or digital marketing, with a preference for experience in the travel, hospitality, or lifestyle sectors.
Career Growth Opportunities
This role presents significant potential for professional development within our marketing team, allowing you to advance your skills and career in social media management and digital marketing.
Company Culture and Values
We pride ourselves on fostering an inclusive work environment that emphasizes diversity and collaboration, encouraging all team members to pursue creative endeavors and connect with the local community.
Compensation And Benefits
- Salary Range: \(70,000-\)75,000 (based on experience and qualifications).
- Comprehensive medical insurance fully covered for employees.
- 401(k) retirement plan with employer matching.
- Generous paid time off, encompassing vacation, sick leave, and holidays.
- Cell phone reimbursement.
- Flexible work arrangements, with up to two remote workdays each week.
- Opportunities to engage with and explore the local community and its businesses.
Employment Type: Full-Time
