Marketing Manager (Contract)
Position: Marketing Manager
Experience: 7–10 years
Location: Remote
Type: Full-Time
About BUDDY
BUDDY is the first-ever social utility app designed to bridge the gap between online and real-life experiences. We’re gamifying URL-to-IRL connections with innovative mesh technology that keeps people connected and informed—even offline. Our mission is to empower Generation Z and beyond with a safe, seamless, and fun way to stay connected.
We’re seeking a talented Marketing Manager to join our dynamic team and help scale BUDDY as the go-to app for immersive, social experiences. If you’re a creative, data-driven marketer passionate about driving growth for a direct-to-consumer (DTC) mobile product, we’d love to hear from you!
Your Role
As BUDDY’s Marketing Manager, you’ll lead the charge in building brand awareness, driving app downloads, and nurturing user engagement. You’ll collaborate with cross-functional teams to craft impactful campaigns that resonate with our target audience, helping us achieve our mission of redefining connection.
Key Responsibilities
- Develop and Execute Campaigns: Plan and execute multi-channel marketing campaigns to drive user acquisition, engagement, and retention.
- Brand Strategy: Strengthen BUDDY’s brand identity through storytelling and innovative digital strategies that connect with Gen Z and millennial audiences.
- Performance Marketing: Manage paid media campaigns (social, search, and display) to optimize cost per acquisition (CPA) and increase daily active users (DAU).
- Social Media & Content: Oversee content creation and community management, ensuring messaging aligns with BUDDY’s tone and values.
- Analytics and Insights: Track, measure, and report campaign performance using analytics tools; leverage data to optimize strategies.
- Partnerships & Collaborations: Identify and build partnerships with ambassadors, influencers, brands, and events that align with BUDDY’s vision.
- Growth Marketing: Experiment with growth hacks and innovative strategies to boost app visibility and user adoption.
- Market Research: Stay updated on DTC and app marketing trends, competitor activities, and audience behavior.
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7–10 years of experience in marketing, preferably in a DTC or mobile app environment.
- Proven track record of driving growth through paid and organic marketing channels.
- Expertise in tools like Google Analytics, Meta Ads Manager, and email marketing platforms.
- Strong understanding of Gen Z and millennial trends and behaviors.
- Creative thinker with exceptional storytelling and content creation skills.
- Data-driven mindset focusing on metrics like CAC, LTV, and retention.
- Experience with A/B testing, app store optimization (ASO), and user journey mapping is a plus.
What We Offer
- Competitive compensation and equity options.
- Opportunity to work on an innovative product that’s reshaping social connection.
- Flexible working arrangements and a collaborative team culture.
- Professional development and growth opportunities.
- The chance to join a fast-growing startup with Fortune 500 partnerships in the pipeline.
How to Apply
- Ready to help BUDDY become the ultimate social utility app? Send your resume and a cover letter explaining why you would be a great fit for this position.
