Manager, Partner Marketing, Walmart Marketplace

Walmart • Full-time • San Bruno, CA, US • $96k - $202k / year • 1d ago

What you'll do...

Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart's growth strategy and fast-paced innovation is embedded into every aspect of what we're building.

We are looking for an experienced Senior Partner Marketing Manager to lead our channel partner marketing strategy and execution as part of our integrated marketing campaigns. Reporting to the Director of Digital Media, this candidate will serve as our resident expert on all things related to driving marketing campaigns with our solution provider partners. You will recommend and activate strategies and co-marketing campaigns with our partners across email, social media, podcasts, webinars, as well as in-person events.

This role is a critical addition to the Marketplace seller acquisition marketing team, with the goal of promoting Marketplace to the seller audience of our channel partners, attracting, and tracking new leads and generating awareness and interest for the brand. You will enjoy the autonomy to design and activate partner marketing strategies that are part of the broader, integrated seller acquisition strategy.

You Will Make an Impact By:

Building relationships and collaborating with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives that drive leads, opportunities, seller launches and GMV growth.
Enabling our channel partners to attract new sellers and brands to Walmart Marketplace and drive incremental revenue from current partners.
Spearheading the strategy, planning and execution of strategic partner GTM Playbook, content creation and distribution such as social posts, newsletters, emails, webinars, speaking sessions and joint activations at industry events.
Crafting messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, case studies, and promotional/incentive offers to Sellers.
Managing and allocating partner marketing media budget across partners and tactics to ensure maximum ROI.
Creating monthly, yearly co-marketing campaign calendars and work-back-schedules to be on top of campaign activations.
Establishing clear GTM strategies, playbooks, SOPs, and checklists to establish ways of working with solution providers and agencies.
Collaborate with Comms, legal, branding, and creative, product marketing, product, and analytics teams to establish SOPs, approval timelines, and tracking and reporting cadences.
Defining and consistently measuring KPIs and forecasts, delivering against channel goals and individual partner objectives.
Effectively communicating to leadership and stakeholders on performance metrics and insights for weekly, monthly, and quarterly business reviews.
Collaborate and work very closely with the Channel Partner team to participate in joint business planning (JBPs) meetings.
Partnering with Brand Marketing and creative teams on marketing collateral and event executions.
Driving results through influence and leading by example.

Minimum Qualifications:

5+ years of experience in B2B marketing, with a focus on partner marketing
Bachelor's degree in business, Marketing or Creative discipline
Proven track record of developing and executing successful marketing programs
Project management skills and experience working effectively with cross-functional teams
Analytical skills and demonstrated use of data to inform marketing decisions
Experience managing external partners
Understanding of digital marketing channels and tactics

Preferred Qualifications: