Company Overview
Stripes Beauty, founded by Naomi Watts, is dedicated to empowering individuals through the menopause journey with science-backed, natural solutions that promote comfort and well-being. We are committed to bringing menopause out of the shadows and offering holistic, sustainable products that soothe the body and mind.
Job Overview
We are hiring a Social Media Manager & Content Creator based in New York City Metropolitan Area, with flexibility for remote work to lead the growth and engagement of our brand’s presence across various social platforms, including Instagram, TikTok, and YouTube. The ideal candidate is passionate about storytelling through social media, highly skilled in creating high-quality content, and focused on increasing brand awareness and engagement. You will collaborate closely with the marketing and creative teams to create a cohesive brand message and optimize content for maximum reach and impact.
This role requires a blend of strategic thinking and creative execution, along with extensive knowledge of social media trends, and an interest in creative innovation. The Social Media Manager & Content Creator will work in a fast-paced, startup-like environment and must be adaptable to evolving priorities and goals.
Key Responsibilities
Social Media Management
- Lead day-to-day social media management, ensuring alignment with overall brand strategy
- Engage with followers, respond to messages, and maintain a positive, responsive online community
- Develop and manage content calendars, coordinating posts and campaigns across platforms
- Drive social media accounts toward KPIs such as engagement rate, reach, impressions, views, and follower growth
- Produce weekly and monthly performance reports and provide actionable insights to improve strategy
- Collaborate with brand leads to deliver content that reflects brand values and key campaigns
- Brief and collaborate with the design team to ensure content aligns with brand visuals
- Stay up-to-date with social media best practices, platform updates, and emerging trends and content creation
- Create engaging, on-brand content, including photos, videos, and graphics, to drive awareness, engagement, and conversion
- Collaborate with influencers and external creators to develop content that aligns with the brand’s voice and business objectives
- Adapt existing assets for IG Stories, Reels, and TikTok, producing short-form video content
- Ensure consistency and quality across all platforms and content formats
- Apply consumer insights to inform content strategy and drive impactful messaging
Qualifications
- 3-5+ years of experience in social media management and content creation, ideally in the beauty, wellness, or lifestyle sectors
- Proven track record of growing brand presence on Instagram, TikTok, and other social platforms
- Strong portfolio showcasing creative content, including photography, videography, and graphics
- Proficiency in tools such as Adobe Creative Suite, Canva, and video editing software (e.g., Final Cut Pro, Adobe Premiere)
- Excellent copywriting and storytelling skills for crafting engaging posts and captions
- Experience developing and executing social media strategies that drive engagement and sales
- Ability to adapt to algorithm changes and experiment with new content formats and features
- Strong interpersonal skills and ability to collaborate effectively across teams
- Passionate about social media trends and innovations, with a creative mindset focused on driving results
Personal Characteristics
- At Stripes Beauty, we value ambition with empathy, vision with action, and creativity with practicality. We’re looking for individuals who share these values and are excited to be part of a purpose-driven brand.
Please send your cover letter and resume to careers@stripesbeauty.com
