About the job
As our client enters an exciting phase of growth, they are seeking a visionary and strategic leader to take on the role of VP of Marketing. This individual will play a pivotal role in shaping the company’s marketing vision and driving growth. The ideal candidate will have a strong background in B2B marketing, with expertise spanning digital and traditional channels. This position offers the opportunity to craft a comprehensive marketing strategy, lead a dynamic team, and elevate the brand's market presence. The successful candidate will leverage data-driven insights to create impactful marketing initiatives, enhance customer engagement, and drive retention.
Key Responsibilities:
- Develop and implement a forward-thinking marketing strategy that aligns with the company’s business objectives and supports customer acquisition, engagement, and retention.
- Lead, inspire, and grow a high-performing marketing team while fostering a culture of collaboration and innovation.
- Partner with cross-functional teams to ensure marketing efforts are aligned with sales and product initiatives.
- Drive market expansion through creative product launches and strategic campaigns.
- Strengthen brand presence by crafting compelling narratives, building thought leadership, and participating in industry events.
- Oversee customer-focused marketing initiatives and optimize the marketing budget to achieve maximum ROI.
- Utilize analytics to assess marketing effectiveness and refine strategies based on performance metrics.
- Monitor market trends and competitive activity, adapting strategies to maintain a competitive edge.
- Report key marketing insights and strategic progress to the leadership team and stakeholders.
Qualifications:
- A minimum of 8 years of senior-level marketing experience, ideally within the B2B sector, with a proven track record of driving growth.
- Comprehensive knowledge of growth marketing techniques, including funnel optimization and performance marketing.
- Experience developing and executing ABM strategies to achieve targeted results.
- Proficiency in marketing tools such as Google Analytics, CMS platforms, CRM systems, and marketing automation tools.
- Expertise in diverse marketing channels, including digital marketing, SEO, content creation, product marketing, email campaigns, and events.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Demonstrated success in leading and mentoring teams within fast-paced environments.
- A forward-thinking mindset with the ability to adapt and innovate in response to evolving business needs.
Bonus Points:
- Experience scaling marketing efforts in growth-stage companies and navigating the challenges of rapid expansion.
Other Details:
This is a hybrid position requiring regular in-office presence in Manhattan three days per week (Tue/Wed/Thur). Candidates must have authorization to work in the USA. Visa sponsorship is not available for this role.
