Job Description
Join the US Marketing Team and support our ambition to bring the superpower of play to more children across the US! The Director of Marketing Planning and Operations is a critical leader and connector across our US marketing organization driving our marketing effectiveness agenda.
Core Responsibilities
- Lead US Marketing Spend planning (i.e. budget) at the portfolio level to help deliver strategic and commercial marketing plans.
- Lead operational collaboration across USMLT (US Marketing Leadership Team) to improve connectivity increasing our marketing effectiveness.
- Provide cross-functional leadership as a core member of the Americas ICP (Integrated Customer Planning) team and the US Business Unit ICP to ensure proper Consumer Sales expectations, strategies, and marketing spend levels match the US business strategies.
- Continuously consult with Global teams on marketing planning, performance, and processes to use US examples as lead market recommendations.
- Ad-hoc analysis for leadership on marketing spend and efficiency levels to drive top investment decisions.
- Consult with US Marketing and brand management on strategic recommendation of input, where/what to spend, reviewing MS%, seasonality, Marketing objectives of spend and impact of spend on the short-term US demand plan.
- Coach US team on Audience Consumer Sales evaluation and strategies to improve Audience performance.
- Drive marketing effectiveness efforts together with the team, ensuring marketing decisions consider sales-cost ratio, optimizing marketing mix, short vs long term benefit, audience sufficiency, etc.
- Manage Marketing Planning Manager(s) in US who develop the detailed spend plan in MRM as well as actual results.
- Represent US in global marketing planning forums as needed and take part in global projects
Play your part in our team succeeding
The mission statement for US marketing team is to effectively and efficiently grow our brand by putting our audiences at the core of everything we do, translating overarching business ambitions into actionable, lasting storytelling and experiences in the US. The Director of Marketing Planning and Operations is a critical leader and connector across our US marketing organization driving our marketing effectiveness agenda.
Do you have what it takes?
- 10+ years’ experience in strategic planning, business consulting, strategy development and portfolio management; global premium consumer brand or agency preferred
- 5+ years’ leadership experience, preferably in a global setting developing direct and indirect team members
- Excellent partner management across all levels of an organization both internally and externally; effective communication style to drive influence
- Strong intuition for business with a proven ability to turn data into insights; continuous improvement mentality ensuring that past learnings and insights are embedded in future activities and processes
- Experience leading and completing multiple projects (local and global) at one time, with the ability to problem solve while delivering sound recommendations
- Ability & willingness to travel; expectation 4-6 trips per year, domestic and international
- Expert in MS Office Suite, specifically Excel & PowerPoint
- Proficient in econometric modeling/MMM – understanding and actioning.
- Comfortable with reporting tools (ex MRM, PowerBI, Lumina)
- Previous experience working with / within a global marketing organization preferred
- Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures preferred
Additional Details On This Position
- The salary for this position has a range of $156,400 - $234,600 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
- This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
- Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
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Join the LEGO® team today.
