WHERE PASSION MEETS PROFESSION
We’re seeking a strategic, results-driven Chief Marketing Officer (CMO) to join our dynamic cannabis retail leadership team! If you are passionate about driving growth through innovative marketing strategies and possess a deep understanding of the cannabis industry, we want to hear from you. As the CMO, you’ll oversee the performance of our marketing efforts, including a talented team of marketing assistants, and ensure our brand thrives in a rapidly evolving market.
Experience:
- Proven experience in a senior marketing role, ideally with a background in the cannabis industry or highly regulated sectors
- A successful track record of leading and executing multi-channel marketing campaigns with measurable results
- Expertise in digital marketing, including social media strategy, content development, email marketing, and influencer partnerships
- Experience working with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, and CRM systems is essential
Knowledge:
- A deep understanding of marketing principles, digital marketing tactics, and consumer behavior within the cannabis industry
- Expertise in industry-specific marketing regulations, including compliance with state and federal cannabis advertising guidelines
- Strong understanding of SEO, content marketing, and data analytics to drive performance optimization and ROI
- Ability to utilize marketing automation tools, analytics platforms, and social media management systems for strategic decision-making and campaign optimization
Personality:
- Strong leadership and management skills, with the ability to inspire and guide a team towards excellence
- Exceptional communication skills, both written and verbal, for effectively collaborating with cross-functional teams and communicating brand messaging
- Creative, forward-thinking, and results-oriented, with a passion for building innovative marketing campaigns
- Highly organized with excellent project management skills, able to manage multiple projects and stakeholders efficiently
- An entrepreneurial mindset with a strong problem-solving ability and a passion for the cannabis space
What You’ll Do:
- Strategic Oversight: Lead the overall marketing strategy for the cannabis retail brand, including digital, print, and experiential marketing campaigns
- Campaign Leadership: Direct the development, execution, and optimization of marketing campaigns that drive brand awareness, customer acquisition, and sales
- Team Management: Oversee and mentor the marketing team, including marketing assistants, to ensure the execution of high-quality campaigns
- Cross-Department Collaboration: Work closely with other departments (Sales, Product, Operations) to align marketing efforts with overall business goals and ensure cohesive communication
- Compliance and Regulation: Ensure all marketing initiatives comply with cannabis-specific advertising laws and regulations, maintaining brand integrity and protecting the company
- Performance Analysis: Utilize data-driven insights to evaluate campaign performance, optimize marketing strategies, and improve ROI
- Branding & Positioning: Enhance the company’s market position by refining our brand messaging and ensuring consistency across all marketing channels
- Customer Insights: Leverage market research, consumer data, and competitor analysis to refine marketing strategies and identify new growth opportunities
- Digital & Social Media Strategy: Oversee social media marketing strategies, including content planning, influencer partnerships, and community engagement
Skills:
- MUST have a deep understanding of Dutchie eCommerce, Dutchie Backoffice, Weedmaps, and Canva platforms
- MUST possess expertise in leading marketing teams and campaigns with a focus on performance
- Strong experience in brand development, digital marketing, and campaign analytics
- In-depth knowledge of compliance requirements specific to cannabis marketing
What We Offer:
- Competitive salary and a comprehensive benefits package, including dental, vision, and health insurance
- Leadership opportunities for growth and advancement in the cannabis industry
- A vibrant, collaborative environment with a passionate and forward-thinking team that shares your drive for innovation in marketing and cannabis
Find more vacancies at www.dacut.com/careers
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