About Camp Snap:
Camp Snap is revolutionizing the way we capture memories with the fastest-selling screen-free digital camera in the world. That’s right—no screens, no distractions, just pure, point-and-shoot simplicity. We’ve built a globally loved brand with an organic social community in the hundreds of thousands, all passionate about living in the moment rather than doom-scrolling on their screens. And we’re just getting started!
What We’re Looking For:
Camp Snap is seeking a visionary and results-driven VP of Marketing to lead our brand into its next chapter of growth. As the driving force behind our marketing strategy, you’ll blend creative with data-driven decision-making to scale our presence. We are 80% DTC eCommerce and 20% Brick and Mortar. That blend may shift more equally, but we expect, at minimum, you have significant experience in eCommerce Marketing.
Key Responsibilities:
- Lead Full Strategy: Develop and execute a holistic marketing strategy that drives awareness, engagement, and sales across all channels.
- Lead, build and mentor a high-performing marketing team across brand, digital, and growth disciplines.
- Oversee eCommerce: Oversee and scale DTC marketing efforts, focusing on driving traffic, conversion, and repeat purchases.
- Paid Social: Develop and manage paid social campaigns, with a focus on Meta platforms, to maximize ROI.
- Influencer Build and execute influencer programs rivaling industry leaders like Alo Yoga, cultivating long-term partnerships with creators who resonate with our brand ethos.
- Gen Z Experience: Spearhead initiatives to engage and inspire Gen Z, ensuring our messaging and approach align with their values and behaviors.
- Retail Marketing: Drive retail marketing strategies to enhance in-store and online visibility for Camp Snap’s products.
- Launch Products: Launch products, execute “drops” and SELL OUT!
- Analyze campaign performance and customer insights to refine strategies and achieve business objectives.
What You Bring to the Table:
- 7+ Years experience and proven track record of leading marketing for retail brands with a strong DTC presence.
- Deep understanding of Gen Z, with experience crafting campaigns that resonate with this audience.
- Expertise in paid social, particularly with Meta platforms, and a history of delivering exceptional ROI.
- Hands-on experience designing and executing world-class influencer marketing programs.
- Strong leadership skills with the ability to inspire, mentor, and grow a high-performing team.
- A data-driven mindset with a passion for creativity and storytelling.
- Exceptional communication and collaboration skills, with experience working cross-functionally in fast-paced environments.
Ready to help shape the future of memory-making? Apply now to join Camp Snap’s leadership team and take our brand to new heights!
