Company Overview
We are a dynamic and innovative, multi-award-winning travel company. Our purpose is to inspire people with remarkable travel experiences that enrich and transform. At Black Tomato, we are guided by our core values of being curious, humble, and thoughtful in everything we do, fostering a culture of exploration and genuine connection. As we continue to grow in the US market, we are looking for a visionary Head of Marketing to lead our marketing efforts and position our brand as the leader in luxury travel.
Job Overview
The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and revenue growth. This role requires a seasoned marketing leader with a deep understanding of the luxury travel market, brand positioning, and digital marketing strategies and trends. The ideal candidate will have a strong track record in building and growing premium brands, with a focus on growth and engagement.
Key Responsibilities:
- Marketing Strategy: Develop and execute marketing strategies that are tailored to the US market and position Black Tomato as the leader in luxury travel.
- Cross Department Collaboration: Work with heads of various other departments e.g. sales, product and CX departments to align on targets, deliverables and resourcing.
- Client Acquisition: Lead the digital marketing team to deliver strong growth in SEO, paid marketing, social media and improve online conversion across all digital channels.
- Repeat Business: Lead the CRM team and deliver a coordinated retention marketing strategy that is personalised and innovative to grow our repeat client base, increase brand loyalty and improve client LTV.
- Brand Management: Ensure consistency of brand vision across all channels and touchpoints. Work closely with Head of Client Experience to ensure the brand vision is felt throughout all aspects of the client journey.
- Optimize the Customer Journey: Track interactions with our CRM and Data team and work with the Head of Client Experience to develop an astute attribution model that informs retention marketing activity and budgets.
- Partnerships & Collaborations: Identify and establish strategic partnerships to enhance brand presence and grow the business.
- Content Creation & Storytelling: Coordinate the creation of engaging, inspiring, and authentic content that aligns with the brand’s values and speaks to our target audience.
- Budget Management: Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
- Team Leadership: Lead and mentor a high-performing marketing team, fostering creativity, collaboration, and accountability.
- Market Trends & Competitor Analysis: Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy.
Key Requirements:
- Extensive experience in digital and direct marketing, with a focus on the luxury or luxury travel sector.
- A deep understanding of US-based UHNWs and HNWs.
- Proven track record in developing and executing successful marketing strategies and campaigns that drive acquisition and repeat segments.
- Expertise in digital marketing channels, including social media, content marketing, SEO/SEM, and performance marketing.
- Experience with PR and strategic partnerships.
- Exceptional organisational skills to manage multiple campaigns, projects, and deadlines in a fast-paced environment including use of digital project management tools e.g. Asana, Clickup, Trello
- Strong leadership and team management skills with experience leading cross-functional teams and developing a high-performance culture.
- Experience producing first-class forecasting and MI/BI or board reports.
- Experience managing and appointing agencies.
- Experience managing and planning budgets.
- Experience working in lockstep with sales and client services departments to ensure marketing is agile and effective.
- Excellent communication and presentation skills.
- Passion for travel and a deep understanding of luxury consumers.
- Analytical mindset with a focus on data-driven decision-making.
Why Join Us?
- Be part of a growing, high-end travel company with an exciting vision, driven by a purpose to inspire people through remarkable travel experiences.
- Work in a values-driven culture that embraces curiosity, humility, and thoughtfulness, encouraging creativity and meaningful collaboration.
- Shape the future of our brand in the US market alongside a talented and passionate team who love travel.
What we offer:
- Competitive salary
- Target-based bonus
- 401k (US)
- A ‘familiarisation trip’ each year – experiencing a Black Tomato destination/product (after probation)
- Personal travel allowance
- 20 days PTO, increasing with length of service
- Ability to roll over 5 days per year
- Birthday off
- Day off for volunteering every month
- Two days off if you move home
- Curiosity courses – access to a fund for personal development
- Family leave – six months off fully paid after a year of service if you are welcoming a child to your family
- Access to a healthcare plan
- Mental Health Hour – an extra hour every Wednesday to focus on yourself
- Friday 4pm finish
- Black Tomato Birthdays – adding money towards your personal travel allowance each year
- Gym subsidy
- Referral bonus if you successfully refer someone for a role within the company
A note on our values:
At Black Tomato, we strive to live by our company values. This isn’t typical corporate speak – it’s a genuine embodiment of core personality traits.
Our world is fueled by curiosity and innovation. We won’t do something just because it’s always been done that way, but because we believe it’s the best way to do it. We constantly ask questions of ourselves and are brave in everything we do.
We are also a thoughtful bunch – we do not rush to judgements – and we are a company of thinkers who believe it’s what’s right, not who’s right, that matters.
We also strive to humble everything we do. We do not get caught up in the hype, and we give our absolute best. We rely on one another to make the remarkable happen – we are the sum of many parts, and we are strong enough to be honest about our weaknesses, rather than hide them through ego.
We take these values seriously, and character assessment forms a big part of our hiring process.
Get to know us a little better at Careers & Jobs In Luxury Travel | Black Tomato
