[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
Job Description
Your Opportunity
As a key enabler of realizing the BEST10 Strategy, you will lead the transformation of how our brands executes Globally. You will lead all the key projects to ensure that we delight our consumers in their future moments that matter and improve our execution strategy and standards driving stronger business growth and recruiting a new generation of consumers into the brand.
About You
You are a transformational leader who combines a strategic and creative vision with strong project management and influencing skills and a bias for getting things done and delivered.
You champion what is right for the consumer while ensuring strong commercial results and meeting time to market expectations.
You have a proven track record in working with agencies, key markets and regions delivering creative, product and commercial strategies that delights customers and builds iconic brands.
Responsibilities
With our Consumer at the heart, your key focus will be to:
* Lead and delivery of global communications strategy, plan, and marketing material
* Lead the development of the connections plan with the integrated agency teams
* Lead development and production on all brand advertising and campaigns
* Lead the development of all comms toolkits/assets, guidelines for the brand to be flawlessly executed across all channels
* Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social/digital content calendar in line with publishing best practices
* Establish brand and campaign KPI’s in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in depth analysis
* Responsible for marketing budget, keeping finance tracker up and being accountable on all finance
* Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard
* Embed new brand positioning, platform, and campaign across top BMC’s
Deliverables
* Global Connections Strategy
* All Creative Comms Briefing
* All internal comms marketing documents, films, and presentations of comms plans
* Global Campaign Creative, Guidelines and Toolkits
* Quarterly Social Toolkits
* Measurement Framework & Bi-Annual Media Review
Stakeholder Management
* GLOBAL: Work closely with the Global Brand VP, Coms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming
* MARKETS: Establish strong partnership and relationship with regional and local marketing team to assist and deliver on their needs, gathering their inputs and collaborating on all marketing materials and programming throughout the process. Establish a process to build an on-going communications framework with markets to share status and progress and deliver key presentations, toolkits, and guidelines.
* CROSS FUNCTION: Building a strong collaboration with cross function teams from SIA, Finance, Legal, PR& Influence, Media to Customer Marketing
* ORGANISATION: Deliver and or assist in delivering key internal material needs and presentation for milestone planning sessions. Produce succinct and clear presentations and marketing reels for Board Meetings, IAP, Distributor Conferences.
* CULTURE: Establish a collaborative and transparent culture. Being consistent, pro-active, and embedding company’s 3 F’s principles.
Agency Management
* Deliver annual agency scope of work in partnership with procurement lead
* Lead agency relationships and IAT
* Daily liaison with agency network to deliver marketing programs through influencers, content, and media cross channels
* Day to day lead of the agency teams on all aspects of production and creative feedback
* Motivate and inspire agency partners
* Liaise with EG+ on all assets management
* Work with Meta, Google, Snapchat, Spotify and other tech/social partners on connections planning, update markets on trends, insights and new functionalities and being up to date with industry changes and best practices
* Establish agency social community management process with daily sweep and coordinate with relevant team member in market on consumer marketing queries coming from social and .com
* Collaborate with PR team and agency to identify influencers, content partners and outreach models
Compliance
* Build a deep understanding priority markets: media channel/content restrictions by market, and deliver specific Dark Market compliance markets
* Coordinating with CSR, Legal and Agency on approvals of all marketing materials
* Review & ensure all content to ensure it complies with Alcohol rules and regulation
* Management of assets library and maintaining up to date asset records. Tracks asset buyouts ensuring all assets that are in use are covered within usage rights.
Skills and Experience
The Skills & Experience needed to create your legacy
* 15+ years of agency/brand management experience
* Proven track record of delivering strong creative, digital and media first campaign
* Highly creative, an expert in the category and know how to get to great work, spotting creative & innovation opportunities
* Global experience preferred
* Agency of record experience strongly preferred
* Experience in leading culturally relevant/lifestyle brands and in touch with consumers trends and media landscape
* Experience in delivering connections planning, strong knowledge and experience in media planning and buying
* Proven track record of leading, producing, and executing world class integrated communications strategies and campaigns
* Sharp knowledge on competitor activity and best in class work in and out of the category, sharing with the team on a timely basis
* Strong leadership and communication skills, able to inspire internal stakeholders and agency teams
* Expert skills in integrated production across multiple media channels
* Experience of developing communications strategies with measurement/KPI framework embedded from the start with proven success of relevant KPIs
* Able to act and think in an agile, flexible way, broad shoulders, obsessed about detail and execution
* Excel at PowerPoint and creating high quality and impactful presentations
