Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with company objectives and market trends.
- Identify and analyze industry trends, competitor activities, and customer needs to position the company effectively.
- Collaborate with cross-functional teams to align marketing initiatives with business goals.
- Plan, execute, and monitor marketing campaigns across multiple channels, including digital, print, and events.
- Optimize campaigns for lead generation, customer retention, and market share growth.
- Manage advertising, sponsorships, and partnerships within the energy sector.
- Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.
- Track, analyze, and report on key performance indicators (KPIs) to assess campaign effectiveness and ROI.
- Leverage data analytics to refine strategies and enhance audience targeting.
- Develop compelling content, including whitepapers, case studies, blogs, and presentations tailored to the energy sector.
- Maintain and enhance brand consistency and positioning across all touchpoints.
- Partner with internal teams to ensure technical and regulatory accuracy in content and messaging.
Required Qualifications and Experience:
- Bachelor's degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- Minimum 5-7 years of experience in marketing, preferably within the energy or a related sector.
- Demonstrated success in managing marketing campaigns and driving measurable results.
- Strong understanding of the energy sector, including renewable energy, energy efficiency, and utility markets.
- Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce, etc.).
Please note that we are recruiting for positions on behalf of our client, specializing in the engineering and IT sector. This role is not directly with avua.
