Job Summary:
We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. This role requires expertise in paid advertising, organic search, and data analytics to drive our digital marketing efforts.
The ideal candidate will be a strategic thinker with a data-driven approach, capable of managing multiple projects simultaneously and adapting to the ever-changing digital landscape. They will play a crucial role in driving our digital marketing success through paid and organic channels while providing valuable insights for continuous improvement.
You have already accomplished (required):
- Bachelor’s degree in marketing or other related field
- 5+ years of experience in digital marketing, with a focus on paid advertising and managing campaigns on Amazon DSP, Google Ads, and social media platforms
- 2-3 years of strong analytical skills (Google Analytics, Google Tag Manager) and proficiency in data visualization tools like Looker Studio, Excel or Tableau
- 5+ years of keyword research and search engine optimization (SEO) foundation
You may have already accomplished (preferred):
- Experience using Content Management Systems like Drupal
- Basic Web Editing skills (HTML, CSS, etc.)
What YOU are good at:
- Excellent project management and leadership abilities
- Strong communication skills for presenting results and recommendations to senior management
- Organized for productivity and efficiency. Takes initiative and demonstrates adaptability
- Self-motivated, quick learner with ability to execute work using a variety of digital platforms
- Stays current. Demonstrates passion for learning with reading, research, and networking
- Social media marketing expertise
- Positive, collaborative, strategic thinker and contributor
What WE are good at:
- Working Hard. Playing Hard. Living Tenaciously.
- Making well-crafted, innovative, high-function products that Make The Workplace A Betterplace™
- Being distinctively and disruptively creative from bow to stern
- Endeavoring to be fair-minded, transparent and positive in all we say and do
Key Responsibilities:
- Paid Advertising Management:
- Develop comprehensive paid advertising campaign plans and timelines from scratch, tailored to our unique business needs.
- Execute campaigns across Amazon Display Ads, Google Ads (PPC) and social media, while continuously exploring new platforms and methodologies.
- Manage the LinkedIn Campaign Manager tool to set up and optimize various ad formats, including Sponsored Content, Text Ads, and Sponsored Messaging.
- Optimize ad performance by creating budget management strategies and maximizing ROI across all platforms.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts, establishing new communication channels and processes.
- SEO and Keyword Research:
- Conduct comprehensive organic keyword research to support SEM initiatives, introducing innovative research techniques and tools.
- Partner with SEO Coordinator in implementing and optimizing SEO strategies and developing new frameworks for analysis and improvement.
- Analyze SERP results and competitor strategies to improve organic search performance, devising new metrics for success.
- Analytics and Reporting:
- Collaborate with Digital Marketing Manager to create new reporting structures, utilizing advanced analytics tools to track campaign performance and ROI across all digital marketing channels.
- Generate regular reports and dashboards on key performance indicators (KPIs), enhancing data visibility and providing actionable insights.
- Lead and facilitate quarterly deep dive analytics meetings:
- Prepare comprehensive presentation decks summarizing key marketing performance metrics
- Coordinate with cross-functional team members to gather necessary data and insights
- Translate complex data into clear, compelling narratives for leadership and team members
- Provide data-driven recommendations for strategy optimization.
- Demonstrate strong presentation and analytical skills in communicating insights and driving strategic decision-making.
Benefits at Ergodyne:
- Medical
- HSA employer contribution
- Dental
- Vision
- Life Insurance, long term and short-term disability
- 401k matching
- Flexible PTO
- Summer Hours
- Parental Leave
