About The Role
As the Senior Strategic Marketing Manager, you will drive incremental growth initiatives that propel The RealReal’s marketing performance and business impact. This role focuses on identifying high-impact opportunities, analyzing performance gaps, and developing innovative, data-driven strategies to unlock new growth potential. Working closely with cross-functional teams, you will craft and execute strategic initiatives that deliver measurable results.
- States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY
What You Get To Do Every Day
- Identify and prioritize growth opportunities by analyzing customer behavior, market trends, and performance metrics.
- Develop and execute high-impact growth initiatives, leveraging advanced analytics, financial modeling, and industry research.
- Translate complex data into actionable insights, driving decision-making and aligning stakeholders across the organization.
- Lead cross-functional projects to test, implement, and scale innovative strategies that drive incremental revenue and customer engagement.
- Build business cases for new initiatives, detailing potential impacts, resource needs, and ROI projections.
- Design and implement frameworks for tracking, analyzing, and reporting on the success of growth initiatives.
- Cultivate and manage strategic partnerships to unlock new growth channels, focusing on scalability and long-term impact
What You Bring To The Role
Minimum Requirements:
- 7+ years of experience in strategy, business development, marketing, analytics or related fields
- Exceptional skills in financial modeling, data analysis, and translating insights into strategies
- Strong problem-solving abilities and innovative thinking to capitalize on growth opportunities
- Excellent communication, negotiation, and relationship-building skillsProven ability to lead cross-functional collaboration and execute complex, high-impact initiatives
Preferred Requirements:
- MBA or equivalent advanced degree with a focus on strategy, finance, or business analytics
- Background in management consulting, investment banking, or corporate strategy
- Experience in management consulting, retail, luxury goods, or technology-enabled services is highly preferred
- Proficiency in data manipulation languages and visualization tools (e.g. SQL, Looker
Compensation, Benefits, + Perks
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- Unlimited Discretionary Time Off (DTO)* and 10 Paid Company Holidays
- * Unlimited DTO with Manager approval
- Find out more about our Benefits here.
The expected salary range for this role is $140,000-$162,886. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
