Company Overview
Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service and an easy, practical shopping experience.
Position Summary
Reporting to the Senior Marketing Director, the Manager, Brand Marketing will be responsible for executing strategic marketing plans to drive brand awareness, customer acquisition, and sales growth. The Manager, Brand Marketing will collaborate with cross-functional teams to help develop strong, tactical plans to support integrated marketing campaigns, and will be responsible for executing those plans across various channels. The Manager, Brand Marketing will own and maintain a detailed marketing calendar for the brand, partnering with the Social Media Manager, Retail team, and other cross functionals to ensure all key dates and events are captured and supported with marketing plans. The Manager, Brand Marketing will also support the planning and execution of various brand events and partnerships throughout the year, including physical activation and coordination of ambassadors, ordering of samples, etc. The ideal candidate will have a strong background in marketing strategy and campaign management, with a passion for driving measurable results.
Personal Qualifications
The candidate selected for this position will be a driven, ambitious thinker who is intellectually curious and has a healthy appetite for trying new things. This individual will need to be self-motivated with an entrepreneurial spirit, and adept in operating in a fast-growing, performance-driven environment. He/she/they must also be accustomed to working on multiple tasks in parallel, and should be a self-starter that excels in finding ways to get things done. His/her/their core competency must be in execution with speed and excellence.
Key Responsibilities
- Lead the execution of marketing campaigns to support key moments, new launches, and hero products based on strategy developed by Sr. Marketing Director
- Participate in cross-functional E2E planning meetings and own developing marketing-specific plans (experiential, sampling, retail-specific) to tie into broader marketing programs (Sr. Marketing Director to lead cross-functional planning)
- Maintain marketing calendar to capture all planned activity, maintain detailed log of all actual plans to communicate to organization, retailers, etc., and ensure project management of marketing programs to ensure on-time deliverables
- Support execution of PR activities, in line with PR strategy developed by Sr. Marketing Director and PR agency
- Own execution of Atlanta-based experiential events strategy and lead planning of all events, including physical activation and coordination of ambassadors, ordering of samples, etc.
- Collaborate with Sales team, eComm team, etc. to align marketing initiatives with overall business objectives and drive integrated campaigns
- Conduct market research and analysis to identify trends, opportunities, and customer insights that inform marketing strategies and tactics
- Stay up-to-date with industry trends and best practices
Personal Qualifications
- Proven track record of developing and executing successful marketing strategies and campaigns
- Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve goals
- Strong operational discipline
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- The ability to come up with creative ideas
- A creative mindset with the ability to generate innovative new ideas that can generate brand talkability
- The ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Writing and proofreading skills
- Analytical problem solving skills
- Experience working in startups / fast-paced environments and large corporate environments
- The ability to think strategically yet show a willingness to roll up sleeves and to work effectively with others across the organization
- A high level of motivation, vision and enthusiasm
- An understanding of how to deliver on short time frames and be committed to meeting deadlines “no matter what”
- The commitment to communicate in an open and honest way that quickly builds trust and respect
- Attention to detail, bias towards action, and unwavering ethical standards
Educational Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 3 years of experience in marketing roles, preferably with experience in a managerial or leadership position
