Position: Senior Marketing Manager
Employment Type: Full-Time, Salaried
Location: Remote
Compensation Range: $90-100K
About Influent:
Influent is a B2B marketing agency with an exclusive focus on the LinkedIn channel.
We believe the future of marketing is people-first. Decision makers don't connect with brands; they connect with people. That’s why we’ve developed a full-funnel approach to LinkedIn marketing that puts authentic expertise-driven content at the center.
Our service includes LinkedIn strategy development, targeted connection growth, thought leadership content production, managed posting, personalized outbound campaigns, sales enablement, and paid amplification. Our proprietary technology allows us to track customer engagement across the entire LinkedIn funnel.
We pride ourselves on a culture of excellence, empathy, passion, and continuous improvement. As we expand, we're in search of a Marketing Manager who is not just looking for a job but is eager to make a significant impact within our organization and for our clients. This is an opportunity to become part of a fast-growing agency startup that is challenging the standard approach to content marketing.
Role Overview:
As a Marketing Manager at Influent, you will lead a team of vendors and contractors to develop and implement an extremely contemporary B2B marketing strategy.
You will oversee various channels, including paid media, outbound marketing, website, and partnerships. Additionally, you will oversee our marketing automation and marketing operations strategy with support from various vendors.
This role requires a broad understanding of B2B marketing with preferably a deep focus in modern AI-enabled outbound systems (Clay, Warmly, etc.).
You will be the linchpin to our growth strategy, utilizing a generous amount of resourcing to drive extreme growth for our company. You will report directly to the executive team and will work in close coordination with the Sales team.
Key Responsibilities:
- Lead a team of vendors and contractors to develop and implement an extremely contemporary B2B marketing strategy
- Build out an outbound marketing strategy using AI and data enrichment tools like Clay, Warmly, and RB2B
- Oversee paid media channels, including managing a paid ads specialist
- Develop marketing automation and marketing operations strategy with support from various vendors
- Oversee a website redevelopment and rebranding project, including managing a web development team
- Collaborate with executive team on marketing strategy and report on marketing performance
Ideal Candidate Profile:
(PLEASE DO NOT APPLY IF YOU DON’T MEET THESE CRITERIA)
- Must embody our core values (see below)
- 1-3 years of experience in B2B marketing, preferably for an agency
- Broad experience across B2B marketing, ranging from paid to organic
- Broad experience with B2B marketing operations and automation (Hubspot, Zapier, etc.)
- In-depth knowledge of modern outbound marketing systems (Clay, Warmly, etc.)
- Extremely scrappy and highly passionate about modern B2B marketing strategies
- Highly organized, capable of managing multiple projects simultaneously.
- Strong communication skills with the ability to manage a team of contractors and vendors.
- Data-driven, capable of analyzing data and reporting trends to leadership.
- A self-motivated individual who thrives in a startup agency environment, comfortable with ambiguity and rapid changes.
Core Values:
- High Standards: We pursue excellence in everything we do, holding ourselves and others to the highest levels of accountability and reliability.
- Empathetic Communication: We prioritize understanding and emotional intelligence in all interactions, valuing the human element above all.
- Contagious Passion: Our team is driven by a genuine enthusiasm and a ceaseless curiosity that inspires both colleagues and clients.
- Continuous Improvement: We embrace a mindset of humility and self-awareness, always seeking ways to grow and improve.
Join Us:
If you’re passionate about leveraging your B2B marketing skills to make a huge impact at an extremely fast-growing startup, please apply. This position has a huge career upside. We’re an equal opportunity employer and value diversity.
