Are you a marketing whiz with a passion for branding? Do you excel at crafting compelling campaigns and driving brand engagement? If you’re dedicated to delivering unforgettable experiences and have a talent for building vibrant online and offline communities, Namkeen wants you to be our Marketing Associate. As a Marketing Associate, you will play a key role in executing and optimizing our marketing strategies to enhance brand presence, drive customer acquisition, and increase retention. With a strong emphasis on data analytics and data-driven strategy, you'll ensure our marketing efforts are as effective and impactful as possible.
Please note this is a part-time hybrid role and will require in person meetings 1-2 days a week in NJ/NY. We’re looking for someone to dedicate at least 15-20 hours per week.
Key Responsibilities:
Social Media Management:
- Manage and grow Namkeen's social media presence across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate compelling content, including text, images, and videos, to drive audience interaction.
Paid Social Channels:
- Plan, create, and manage paid social media campaigns.
- Develop targeted ad strategies and manage budgets to maximize ROI.
- Monitor and analyze campaign performance, making data-driven adjustments as needed.
Customer Journey & Retention:
- Map out and analyze the customer journey to identify key touchpoints and opportunities for improvement.
- Develop and execute strategies to increase customer retention and loyalty.
- Manage loyalty programs to reward and engage our most valued customers.
Campaign Analytics:
- Own and execute campaign analytics to measure performance and identify insights.
- Generate reports and present findings to the marketing team and other stakeholders.
- Use analytics to inform future marketing strategies and initiatives.
Growth Marketing Initiatives:
- Assist in various growth marketing initiatives, including paid advertising, affiliate marketing, and influencer partnerships.
- Collaborate with team members to brainstorm and implement innovative strategies to grow the top of the funnel.
Content Creation:
- Contribute to the creation of engaging and high-quality content for various marketing channels.
- Collaborate with designers, writers, and other team members to produce cohesive and impactful marketing materials.
Search Engine Marketing (SEM):
- Plan, execute, and optimize SEM campaigns to drive traffic and conversions.
- Conduct keyword research and competitive analysis to inform SEM strategies.
A/B Testing:
- Conduct A/B tests on different platforms to identify opportunities for campaign performance improvement.
- Analyze test results and implement findings to optimize marketing efforts.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field preferred but not required
- Experience in social media management and digital marketing
- Understanding of paid social media channels, targeting, and budget management
- Experience with customer journey mapping, retention strategies, and loyalty programs
- Proficient in campaign analytics and reporting
- Familiarity with SEM and A/B testing methodologies
- Excellent content creation skills, including writing, design, and multimedia
- Creativity and storytelling ability to craft engaging and impactful content
- Strong organizational and project management skills
- Ability to work collaboratively in a fast-paced environment
- Excellent communication and interpersonal skills
Benefits
- Competitive salary and benefits package
- An impactful role offering genuine influence and contribution opportunities.
- Opportunities for professional growth and development
- Collaborative and inclusive work environment
- Flexible work arrangements
- Hybrid role
How to Apply
Interested candidates should submit their resume to rabeea@eatnamkeen.com with the subject line "Marketing Associate Application - [Your Name]."
Namkeen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at Namkeen and be a part of a dynamic team that is shaping the future of our brand!
