(Remote-US)
Description
We're seeking Marketing Specialist to join our partner's team. You will be responsible for supporting the cross-functional business goals for our partner's Reality Capture solutions.
Responsibilities
- Developing and executing effective product marketing strategies that move the needle on key business objectives and support the customer lifecycle from awareness and demand generation to adoption and retention
- Creating compelling product messaging and positioning, building engaging content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.), and sales enablement based on audience insights, customer pain points, and competitive analysis
- Collaborating with product management and industry strategy teams to develop go-to-market strategies and product launch and release marketing activities that drive business results and customer success
- Supporting global marketing planning, campaigns, webinars, events, and revenue-generating activities in collaboration with Campaign Development and Demand Generation teams
- Becoming a true Reality Capture solutions champion, internally and externally, to help synthesize industry drivers and complementary our Partner's solutions for impactful product marketing and internal knowledge sharing
Minimum Qualifications
- Bachelor’s degree from an accredited institution in marketing, communications, design, engineering, or related field.
- 5+ years of experience in a marketing role, familiarity working with technical products, B2B software, or SaaS-based businesses.
- Experience in driving marketing results from strategy to tactical execution.
- Proven track record partnering with cross-functional teams.
- Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks.
- AEC industry and/or Reality Capture experience is a plus.
The Ideal Candidate
- Is passionate about understanding customers and industry audiences and translating product features into persona-specific benefits that support desired outcomes.
- Can break down complex ideas into simple messaging.
- Can help create engaging content that helps bring the product story to life.
- Is a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion.
- Can combine their analytical skills with an intuition for key customer insights and industry trends.
Pay Rate: $43/h (depending on skills and experience) under a W-2 contract.
