If you’re an innovative, analytical marketer who is excited to bring new ideas to the table and implement change, this role is for you.
The Marketing Account Manager position is a mid to senior-level client-facing service position within LAIRE. You will be a point of contact for a portfolio of 8-10 clients, managing the day-to-day communications and project management of their marketing activities.
You will be in charge of attracting website traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers for our clients. The ideal candidate will also help refine our reporting process to present more impactful reporting to clients.
You have a track record of innovation and marketing experimentation, with clear examples of ways you have successfully driven demand that is different from the status quo.
You will be integral in developing strategic digital marketing plans to help our clients achieve their goals, including tactics in social media, content marketing, digital advertising and website management.
You must be an excellent communicator with both clients and the LAIRE team.
Core Responsibilities:
Understand clients' businesses, goals, and challenges
Communicate via phone/email/video conference with clients on a bi-weekly basis
Delegate workload to appropriate departments/specialists
Manage project timelines and ensure the team is meeting deadlines
Provide new project ideas for our sales team to upsell to the client
Ensure client satisfaction and client retention
Expand client relationships by growing services delivered and revenues generated within accounts
Build strong relationships between clients and LAIRE
Role Opportunities:
Conduct client strategy and update meetings on a monthly basis
Create project schedules, coordinate deliverables, and budgets, and facilitate resources for your portfolio of clients
Organize and archive all client marketing materials
Perform channel and portal audits to identify areas of opportunity
Analyze key performance indicators and adjust the plan and tactics as needed
Monitor client websites and relevant industry sites for activity and cross-promotional opportunities
Utilize and delegate specialized tasks to team members in support roles
Report to senior-level team members your clients’ needs and successes
Represent the company at a variety of business development or networking opportunities
Conduct research of social media marketplace for preparation of new client proposals
Interact with the sales team to vet prospective clients and conduct presentations for prospects
Contribute to LAIRE’s marketing content (blogs, content offers, and social media, etc.)
Who We’re Looking For:
We’re looking for quick learners who are self-motivated to grow their careers and produce great results. We value integrity and work with people who have use of good judgment, positive energy, and the willingness to help others. If you’re interested in working in a fast-paced environment that rewards initiative and encourages creativity, we'd love to hear from you.
5+ years of Marketing or relevant experience
Successfully growing relationships and creating client success.
Operating in an Agile/Scrum work delivery format.
Marketing automation software such as HubSpot, Active Campaign, Infusionsoft, Marketo, Pardot, etc.
Minimum Inbound Marketing Certification must be obtained from HubSpot Academy prior to job start.
Creating client presentations in PowerPoint, Google Slides, or similar.
Reporting and analyzing results of KPIs through Google Analytics and channel insights.
Help to manage the Marketing Action Plan (MAP) strategy process for new clients.
Assist in the creation of project timelines and maintain schedules for clients during the 4-week onboarding process.
Help to manage the LAIRE team and to execute the components that they will be responsible for within the MAP, such as sections on SEO, buyer personas, content plan, social media, paid ads, and website audit.
Work with the design and content team to ensure LAIRE is continually improving the marketing audit workshop and Marketing Action Plan deliverables.
Manage competitor research and customer persona interview research during the MAP process.
LAIRE Core Values:
- Can Do Attitude. “If you believe it will work out, you’ll see opportunities. If you believe it won’t, you will see obstacles.”
- Details Define Us. Details define us. We are “laser focused” on the smallest of details.
- We Don’t “Wing It”. Our clients don’t “wing it” in their business and neither do we. If we don’t have an answer, we admit it and find one.
- Don’t get stuck on “The Dot”. Marketing success is built on a series of failures and we won’t let setbacks determine our destination.
Underpinnings of Success. You Are/Have:
Polished, professional, polite, and passionate!
Collaborative, with strong interpersonal skills
Precise, efficient, and organized - You are a strong manager of time and workflow
Solid knowledge of the tenets of traditional marketing, generally, and, more specifically, evolving inbound marketing tactics, performance measurement, and analysis
Thorough knowledge of the dynamics of social media, digital and interactive platforms
Positive! A "can-do" attitude and glass-half-full demeanor will get you far
Excellent communicator, both in written and verbal channels, with knowledge of proper English and grammar
Have an “eye for design”, knowing what makes a good page layout, a catchy graphic, and a brand-appropriate message.
Flexible, willing to wear ‘different hats’ and jump from one client/field to another quickly
Available - social media and inbound marketing projects never sleep, and we often have to be "on" outside of office hours
Witty! We find ways to laugh every day, and want you to be a part of that
Excited to be part of a small (but quickly growing) agency
Bonus: experience with Agile, SCRUM teams, JIRA, and HubSpot (with certification a double bonus!)
Tools We Use (and Some We Love):
Tempo (time tracking software), JIRA, Slack, Google Drive Apps (Docs, Sheets, Slides) Google Analytics, HubSpot, Grammarly, Databox.
Work Environment
This job requires a person to work business hours remotely, Monday through Friday, 8:30 am to 5 pm EST, with occasional evening or weekend work.
We are a collaborative team and often have virtual teamwork sessions. Your workspace will be remote in your home or private office setting, but you are required to be accessible to the team during business hours through Zoom calls, Slack, and email.
Benefits:
We provide flexible PTO (paid-time-off), competitive salaries, 401(k), and a Health Reimbursement Account (HRA) to cover medical expenses such as health insurance, medical, medicine, vision, and dental. We are focused on your growth and offer access to resources to facilitate career advancement, including virtual and in-person training and conferences.
Application Requirements:
In addition to regular interviews with LAIRE, applicants must submit a small interview project and present it to LAIRE in order to be considered for hire. Details of the project will be given during the interview process.
