Director of Marketing

White Buffalo Talent • Full-time • Remote (United States, US) • 5m ago

ABOUT THE ROLE

White Buffalo Talent is seeking a dynamic and experienced Director of Marketing to join our client's team in the PropTech industry. The Director of Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and end-user engagement. The ideal candidate will have extensive experience in startup environments, preferably with a background in PropTech or real estate, and a deep understanding of how to engage end-users effectively.

ABOUT THE COMPANY

Our client is a dynamic startup in the PropTech industry, dedicated to revolutionizing the real estate and property management landscape through cutting-edge technology solutions. They focus on creating seamless and efficient experiences for their users, leveraging the latest advancements in technology to drive growth and enhance customer satisfaction.

Our client's culture is at the heart of their success. They believe in hiring the best people, creating the conditions for success, and then getting out of the way. Their culture is a big part of that—it’s their secret recipe for winning; something to nurture, protect, and respect. It started with the earliest members of the team and continues with each new hire.

The environment encourages creativity, collaboration, and excellence, making it an exciting place to grow and make an impact.

If you are a strategic marketing leader with a strong background in startups, PropTech, and real estate, and a passion for engaging end-users, we encourage you to apply and be a part of this exciting journey in the PropTech industry.

RESPONSIBILITIES

Marketing Strategy: Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Brand Awareness: Increase brand visibility and recognition through innovative marketing campaigns and initiatives.
Customer Acquisition: Drive customer acquisition through targeted marketing efforts, including digital marketing, content marketing, and social media.
End-User Engagement: Create and execute strategies to engage and retain end-users, enhancing their experience and satisfaction.
Market Research: Conduct market research to identify trends, opportunities, and competitive landscape, and use insights to inform marketing strategies.
Team Leadership: Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Performance Tracking: Monitor and analyze marketing performance metrics, providing regular reports and insights to senior management.
Collaboration: Work closely with other departments, including sales, product development, and customer support, to ensure alignment and cohesion in achieving company goals.

REQUIREMENTS AND SKILLS

Experience: Proven experience as a Director of Marketing or similar role, with a strong background in startup environments. Experience in PropTech or real estate is highly preferred.
End-User Engagement: Demonstrated ability to develop and execute strategies for engaging and retaining end-users.
Marketing Expertise: Deep understanding of various marketing channels, including digital marketing, content marketing, and social media.
Strategic Thinking: Strong strategic thinking skills, with the ability to develop and implement effective marketing plans.
Leadership Skills: Excellent leadership and team management skills, with a track record of building and leading high-performing teams.
Analytical Skills: Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Education: BSc/BA in Marketing, Business Administration, or a related field; MBA or other relevant advanced degree is a plus.

WHAT YOU WILL GET