Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
A well-organized individual who is passionate about live music and the future of marketing. You work well in a collaborative, fast paced environment and want to learn more about all aspects of live event marketing. You have a keen attention to detail, and you are adept at balancing multiple projects at the same time. You are a self-starter, and you see things through to completion - no job is too big or too small. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are passionate about music and being part of a team that connects fans to the artists they love.
The JOB
The Venue Marketing Coordinator, under the guidance of the Venue Marketing Manager, will be responsible for multiple tasks that drive the success of marketing efforts for House of Blues, House of Blues Bronze Peacock, and The Foundation Room all located in Houston, Texas. These tasks include updating show information across venue touchpoints (website, app, social), QC and updating of email automation, coordination and delivery of marketing assets supporting venue hospitality and ancillary products, and arranging onsite venue execution for non-show related needs. This individual will be a self-starter and see projects through to completion.
What This Role Will Do
- Perform a range of administrative and marketing support duties for the Regional Marketing Management Team
- Update venue website, app, and in-venue signage and maintain quality control (ensure show information is up to date, work with partners to ensure F&B, PSS, Foundation Room & Special
- Ensure event content is updated as necessary and represented
- Coordinate asset placement in digital video and physical in-venue signage (concert vision, posters, etc.)
- Coordinate creative assets & delivery to venues for future show support
- Schedule ad campaigns on Meta, Snapchat, TikTok, YouTube, Google, Bandsintown, Spotify, digital display, etc.
- Build and schedule venue e-blasts, as needed.
- Research audience and artist demographic information to help shape marketing plans
- Assist with any grassroots marketing campaigns (ordering flyers/posters, shipping materials)
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Assist in social publishing for show related needs – announce, presale, on sale
- Coordinate approvals and execution of promotional sweepstakes
- Coordinate onsite activations to help drive name acquisition for future show marketing needs
- Coordinate onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers
- Coordinate house photographers and asset collection for respective venues
- Coordinate proper sponsorship placements as needed across digital, website, app, social, onsite signage
- Work with Manager to coordinate the delivery of promotional tickets with applicable marketing partners throughout the region
- Compile advertising settlement recap reports for locally booked events
- Assist with the coding and processing of incoming advertising invoices
- Ability to work extended hours, including weekends and evenings is required (as dictated by show dates, deadlines, etc.)
- Day of show event coverage as necessary
- Manually build and manage fan communications in case of emergency
- Assist local sponsorship team with annual local sponsorship marketing recaps, as requested
- Work with Manager to assist the local PR team in compiling local show information for press releases
- Assist in additional duties as needed
Skills/Competencies
- 1-3 years of prior experience in event assisting/planning or marketing experience within an entertainment, sports, or public assembly facility setting
- Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
- Work well in a team environment
- Ability to work in a fast-paced, deadline-driven environment while juggling multiple tasks.
- Strong Microsoft Office Suite, G-Suite skills
- Experience with Canva
- Good working knowledge of Adobe Creative Suite, multimedia management software, and social media scheduling tools
- Ability to learn and efficiently use project management software/tools
- Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
Benefits & Perks
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
