Position Overview:
The Digital Marketing Coordinator will be a key member of the corporate marketing team responsible for handling the day-to-day organization’s digital advertising campaigns across search, display, social, and email. This entry-level role will collaborate with cross-functional teams in Marketing, Ticketing, Analytics, Creative Services, and Productions, and with MLB’s Performance Marketing team, to help define various digital advertising strategies, with a particular emphasis on all the organization’s ticketing and sales initiatives. This role will also support marketing plans and segmentation strategies to inform marketing activation programs that drive fan growth and retention.
Responsibilities:
- Directly responsible for the day-to-day execution of our digital campaigns that drive revenue and reach new buyers.
- Work cross-functionally to maintain a comprehensive campaign calendar across all digital advertising platforms including email, search, display, and paid social.
- Day-to-day coordination of the email deployment process from start to finish.
- Regular check-ins and reports to stakeholders, including Marketing, Analytics, Ticketing, Events, Creative, and League Performance Media teams.
- Measure and track all digital advertising and email campaigns to ensure that campaigns are operating efficiently, and if necessary, optimize accordingly to achieve campaign objectives.
- Close collaboration with Marketing and Analytics departments to develop and deliver personalized reporting dashboards.
Requirements:
- 1-3 years of professional experience in data-driven marketing, or related function area.
- Hands-on experience with digital advertising analytics tools to effectively measure campaign success to create associated reports.
- Demonstrated ability to collaborate and communicate in cross-functional teams.
- Experience building and executing paid digital campaigns, including testing, reporting, and campaign budget management.
- Email Marketing (HTML/CSS), CRM, and CDP tools experience.
- Knowledge of digital marketing best practices for building strategic customer journeys for both acquisition and retention marketing.
- Ability to manage multiple projects and is extremely detail-oriented.
- Excellent communication skills and experience managing responsibilities for stakeholders.
- Someone who thrives in fast-paced environments.
Perks & Benefits of the Internship:
- Professional development opportunities and career pathways.
- Competitive pay.
- Guidance and leadership from industry leaders.
- Employee Resource Groups.
Who We Are:
We are an internationally recognized HR consultancy firm helping candidates match with the potential roles by using an Artificial Intelligence System which is free of cost. We are a global market leader who works with several top-tier companies, tech startups, freelancers, industry professionals, and subject matter experts for projects, internships, and jobs.
Important: The successful application submission for the above role(s) will be conditional to your profile evaluation by our Recruitment Specialists using the AI system. We can let you know better once you submit your resume.
