THIS IS NOT A REMOTE JOB. YOU MUST BE ABLE TO WORK IN OUR CHARLOTTE, NC OFFICE. LOCAL CANDIDATES PREFERRED.
JOB DESCRIPTION
- Do you love all things F&B?
- Do you have 3+ years of experience managing marketing for multiple client accounts?
- Do you like being challenged by your work and being an SME for your employer?
- Have you demonstrated a strong work ethic in your previous jobs?
- Do you love a fast-paced environment with great perks and awesome coworkers?
If you answered yes to all of the above please look at this exciting opportunity.
COMPANY OVERVIEW
The Plaid Penguin is the agency crafted for hospitality, food and beverage. We serve as hospitality brand sherpas–using strategic thinking, creative horsepower and tailored communications to keep our clients out front and on top, through a mix of consulting, strategy, branding, marketing, design and activation. We seek out opportunities to surprise, we perform the unexpected, and we push the boundaries of what typical creators and marketers do, because we care.
JOB OVERVIEW
The Plaid Penguin is looking for a Marketing Coordinator to lead day-to-day marketing strategy implementation for our clients, most of which are leaders in the food & beverage and hospitality industries. You will focus on communications and community engagement initiatives to execute marketing and communication campaigns that drive awareness, exposure, and sales for our clients.
We require a creative, passionate, professional self-starting individual to ensure that our clients’ brands are conveyed both enthusiastically and appropriately. Successful performance in this position will involve creative collaboration and effective teamwork with internal and external partners as well as disciplined tactical execution.
ESSENTIAL RESPONSIBILITIES
- Transform ideas, high-level business requirements, strategies, market trends, organizational standards and best practices into innovative, actionable marketing initiatives for your clients
- Create and manage strategic marketing calendars for our clients and the agency
- Develop innovative and relevant PR and marketing campaigns meant to increase growth and profitability for our clients
- Organize and carry out special events and programs to increase brand consumption.
- Establish, manage and grow strong relationships between TPP and our clients and our vendors.
- Work with leadership on innovative new ideas and strategies to improve marketing and brand activation for our clients.
- Manage scheduling and workflow within Project Management platforms to ensure projects are delivered/launched on time and within scope.
- Maintain client-facing status reports and manage regular client touchpoints to report on progress.
KNOWLEDGE AND SKILL REQUIREMENTS
- 3+ years of demonstrated marketing and/or communications experience; food and beverage client experience a plus
- Ability to work in a fast-paced, high-energy environment managing multiple projects and meeting deadlines with a high level of professional standards and quality.
- Experience in executing email campaigns via various platforms.
- Ability to work flexible hours including evenings, weekends and holidays as needed.
- The ability to function on a small team and take the lead on big and small tasks.
Additional skills a plus:
- Ability to do basic image editing for digital applications.
- A “creative eye” to assist/lead at photoshoots.
- Experience with Google Analytics and/or web analytics application.
- Steadfast passion for the food, beverage and hospitality industry.
WHAT FITS WITH US:
- An inquisitive and efficient self-starter with a passion for communications and a love of all things F&B .
- A sharp aesthetic and a creative eye to develop content that catches the viewer.
- Demonstrated ability to work as an individual contributor with minimal resources.
- Proactive: taking initiative and anticipating next steps.
- An optimistic problem solver; one who finds opportunity in challenge.
