Department is Field Marketing
Reports to Vice President, Marketing
FLSA Status is exempt
Objective and Purpose:
The Regional Marketing Directors role is to effectively create, manage, and coordinate marketing plans to support and enhance the revenue objectives of assigned partner practices. This includes developing annual marketing plans, managing budgets with a focus on ROI, and monitoring key performance indicators to optimize growth strategies. The role also involves implementing referral outreach plans, maintaining comprehensive market strategies, and developing digital marketing strategies. Additionally, the role requires consistent communication and collaboration with doctors, practice leaders, and the S1P Partner Practice Marketing team to ensure all marketing efforts are aligned and executed efficiently.
Primary Responsibilities:
- Follow Partner Practice Marketing Standard Operating Procedures in creating, managing, and coordinating the execution of plans to support the revenue objectives of the assigned partner practices.
- Develop annual marketing plans with activities outlined for each month and ensure budgets are followed to ensure successful practice growth.
- Manage and monitor expenses associated with practice marketing plans with a clear focus on ROI, working with S1P Marketing, Operations, and Finance for accurate and timely submission to finance.
- Monitor and report performance around key performance indicators monthly, addressing changes to optimize tactics for growth.
- Implement referral outreach plans according to marketing plans, categorizing referring practices A-D based on referral numbers, and submit A-D practice analysis quarterly.
- Conduct monthly Partner Practice Marketing meetings with Partners and other stakeholders as well as provide weekly email updates on Fridays to doctor(s), practice leader, S1P Partner Practice Marketing team, and Operator. Hold weekly touch base with the practice leader and/or Operator.
- Maintain market strategies for the partner practices that include all earned and owned media and paid media opportunities.
- Assist in the development of digital marketing strategies and plans that utilize social media outlets, including co-management of practice websites.
Requirements:
- Advanced system skills with the ability to access data with various applications (CRM, Excel, PowerPoint, etc.).
- Strong written and verbal communication skills, interpersonal skills, and supervisory experience.
- Ability to travel domestically.
- Ability to work independently and as part of a team in a constantly changing environment.
- Marketing and account management skills.
- Experience managing a budget and P&L.
- Experience with complex business processes within a corporate organization.
- Strategically minded with strong tactical and organizational execution.
- Bachelor’s degree or equivalent combination of education and experience.
- 10+ years of related experience and/or training; or equivalent combination of education and experience in healthcare, referral-based marketing, and/or sales.
Benefits
- 30% Annual Metric bonus
- BCBS High Deductible & PPO Medical Insurance Options
- VSP Vision Coverage
- Principal PPO Dental Insurance
- Complimentary Life Insurance Policy
- Short-term & Long-Term Disability
- Pet Insurance Coverage
- 401(k)
- HSA / FSA Account Access
- Identity Theft Protection
- Legal Services Package
- Hospital/Accident/Critical Care Coverage
- Paid Time Off
- Diverse and Inclusive Work Environment
- Strong culture of honesty and teamwork
About Us:
Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.
Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 222 locations across 28 states.
