Level All is a fast-growing media and technology company. Our mission is to build products and content that improves the outcomes of high school and college students in the United States. We are deeply passionate about our mission and working diligently to tackle some big and previously unsolved problems in Education. We embrace inclusivity and are building a diverse team with people from a wide variety of cultural and life experiences.
The Role
As the Associate, Digital Content and Social Media, you will play a critical role in the development, planning, and execution of organic social media marketing at Level All, working in collaboration with all key internal partners including our creative team, production team, sponsorship team, influencers and more to develop new social media ideas that will stretch the organization and push the boundaries within the category. You will report to the VP, Marketing.
** This is a full-time, temporary role with the possibility to convert to full-time employment. This role requires a hybrid schedule: 4 days onsite, 1 day remote. Midtown Manhattan.**
You will leverage your experience as an innovative, trend-creating leader to blaze a new path for our brand by:
- Execute Level All’s social media strategy across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, LinkedIn, etc), building consumer reach, brand equity, and community.
- Develop a robust and well-organized social media process internally, ensuring we’re nimble, data-driven, relevant, and up-to-date with changes and developments in our industry, and in constant test-and-learn mode to grow our presence across key channels.
- Synthesize complex education-related topics into concise, engaging posts that reflect our brand values and captivate both current and potential users. You are expected to advise on content creation, as well as create your own content (including filming and editing social media content).
- Goes beyond one-off content pieces to drive creative social media activations/campaigns to increase brand conversation, brand love, and cultural relevance.
- Work in partnership with social & creative teams to challenge thinking on content executions, advocate for new ideas, and pilot new tactics across emerging digital channels (social, web3, gaming, etc).
- Engage with Level All audience by connecting our content to users through on-camera (video) appearances and social media posts.
- Develop a social analytics & listening program to continually monitor channel performance, trends, and insights, with a weekly/monthly reporting process for socializing among key stakeholders.
- Oversee the implementation of policies, tools and best practices throughout the organization.
- Maintain an expert-level grasp of social media platforms, organic social best practices, and relevant industry trends. Serves as a thought leader in Social Media and shares best practices, general guidance and the implications of platform updates with broader teams.
The Successful Candidate
You have already built a loyal and diverse following on social media. You are always ahead of what’s next within the social and digital worlds and have a deep-seated passion for social media. You have exceptional organizational and time management skills; you easily juggle multiple priorities simultaneously and are quick to pivot as things change in real-time. You have the foresight and the ability to develop creative solutions to challenges that arise.
More of what you will add to the team:
- 1-2 years of experience managing social media on behalf of a brand in-house or at an agency, and a deep understanding of social media channel strategy, technologies, platforms, and creative best practices.
- An extreme passion for culture & trend hunting. You’re the person who knows what’s trending before it’s officially trending, always on the pulse of what’s happening/next.
- Extensive experience filming and editing social media content.
- Natural leadership skills, highly collaborative, and ability to work across the organization, as well as with external partners, creators, and stakeholders.
- The ability to think both strategically and analytically. Your social listening and creativity skills are second to none.
- Undergraduate degree in Advertising, Marketing, Communications or Digital Media desired or equivalent experience.
Additional Information
- Level All does not provide work authorization and/or visa sponsorship.
- Compensation range: $60,000 - $70,000 / year. This represents the expected compensation range for this job requisition. Ultimately, we will consider various job-related factors in determining the offer.
Level All is an Equal Opportunity Employer.
