Carhartt Work in Progress North America seeks a marketing manager to perform marketing activities from our New York office. The candidate must possess an in-depth knowledge of current and past subcultures and scenes within New York City and throughout the United States. The ideal candidate will have experience with a similarly placed apparel brand. This role will best use global initiatives to accomplish local goals and to drive innovative large scale regional projects for local and global use. The Marketing Manager - New York will report directly to the General Manager - North America. This role will be based out of our New York City office and only candidates currently based in New York City will be considered.
Core Responsibilities:
- Develop short and long-term strategic plans and manage a detailed marketing calendar in line with a seasonal release schedule to best drive awareness and growth
- Align regional brand vision along physical, digital, and social media touchpoints to raise brand profile and extend reach without brand compromise
- Learning and interpreting local customer personas to best attract upper, middle, and lower funnel customers
- Conceptualize and execute large scale brand building events, videos, and photo concepts as well as lead production and seamless roll-outs of unique small scale local brand activations
- Identify and communicate active changes to core customer demographics and behavior
- Work with performance marketing team to drive brand digital performance through on the ground insights
- Collaborate with multi-functional teams on regional organic social presence and creation of unique local content
- Act as a brand ambassador to advocate for business within highly competitive marketplace
- Advise on internal and external regional brand communication strategies
- Manage and properly utilize regional third party PR partner and work closely with in-house global PR to achieve regional brand goals
Requirements/Qualifications
- Candidate must be a 3+ year resident of New York City and work from brands regional HQ in Lower Manhattan
- Minimum 2 years as a part of a multi-channel apparel brands’ marketing or social media team
- Intimate knowledge of Carhartt WIP history and place in its subset of the general market
- Awareness of current business trends and ability to forecast future market movements
- Adept at managing hands-on event production
- Close connections and contacts with leaders in the world of fashion, music, skateboarding, photography, and art
- Top down view of the US apparel industry within the context of other major competitive global markets.
- In depth knowledge of Carhartt WIP’s sales channels and global distribution network
- Experience and comfort writing brand appropriate copy
- Connections and contacts within North America fashion and lifestyle PR firms and brand communication leaders
- Experience using project management tools like Asana, Monday, Basecamp
- Compensation: $80,000 - $90,000
Carhartt WIP USA is an equal opportunity employer and is committed to creating an inclusive work environment with a diverse and talented team. We consider, hire, train, promote, and compensate regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
