As the SEO Specialist, you will be responsible for the planning, implementation and optimization of our Digital Marketing efforts to drive future growth of our websites. Duties include, keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties.
Essential Duties And Responsibilities
Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
Drive continued innovation and best practice implementation
Writing analytical and monthly progress reports
Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writing
Leverage social media and social signals to improve Search Engine Optimization
Assist with day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
Be an expert in the Search Engine Marketing space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changes
Requirements
Bachelor’s degree in relevant field or equivalent work experience
Proficient in Excel
Strong critical thinking ability, analytical skills and attention to detail
Basic knowledge of search engines, website design and web-programming
Prior search engine marketing experience a plus
Proficiency with Google Analytics
A self-starter who can work independently, but thrives in a team atmosphere
Benefits
Health
Dental
Vision
401K
