Barebones Living is a successful and growing international outdoor goods company centrally located in Salt Lake City, Utah. Our company was founded on humanitarian work and that continues to fuel our company mission and culture. We make beautiful, heritage-quality products that elevate the outdoor experience: from cooking to camping to gardening and beyond.
We are looking for a talented and experienced Creative Director to co-lead our creative team and to help us bring our refreshed brand strategy to life.You’ll lead all things involved in launching incredible brand and product campaigns alongside a tight in-house team and a variety of external production partners. Here’s the most important bit: This role requires a desire to elevate from the tropes of the category and the ability to walk the fine line between meh and WTF. If that sounds fun, forge ahead.
What will you do?
You’ll do all the typical things you expect a CD to do. But for the sake of ensuring this job description reaches you, we’ve pasted a few of the best roles and responsibilities ChatGPT spit out to ensure you know we mean business.
- Oversee the creation of entertaining content and collateral, ensuring it align with our brand, products, and core features. If work isn’t entertaining, is it even creative?
- Guide the creative process from concept to execution, ensuring high-quality and impactful content. Accounting team wanted us to mention that we DO NOT have “bazillions” to spend so we’ll say “mazillions”.
- Project Management of all creative projects ensuring team alignment and timely execution. Think if Maverick had to simultaneously oversee air traffic control. It’s a little crazy but you get to move fast and do cool tricks.
- Manage the end-to-end production of visual marketing materials, including but not limited to ads, user-generated content, and other direct response formats. You’ll have support of a few folks of course – designers and a few strategic marketing leaders that know what good work tastes like.
- Coordinate with both internal and external teams, including but not limited to designers, copywriters, and video editors, to ensure timely delivery of creative assets. At the end of the day, we gotta’ get shit done.
- Develop and maintain project timelines, budgets, and resources, ensuring projects stay on track and within scope. Accounting team again asking us to call out the bazillions we don’t have to spend but we fully expect to have it tomorrow.
- Work closely with different talents, such as influencers, content creators, and actors to produce authentic and engaging content. Read: We want someone who brings the stoke and keeps it rolling long into the night. Which is the main reason we make lanterns. True story.
- Liaise with external agencies to ensure seamless integration of outsourced creative work with in-house initiatives. While we don’t have any shops online now, we’re open to partnering later on when we’re ready to pour more fuel on this fire.
- Review visual creative materials, ensuring they meet brand standards and campaign objectives. Everybody wants a CD that has design chops and writing skillz. We’re no different but if we have to prioritize, we want vision.
- Develop and implement the overall creative strategy aligned with the company’s business objectives. We’ve got a solid start but we need want you to have skin in the game too. Otherwise, what’s the point?
- Lead, mentor, and inspire a team of designers and other creative professionals (e.g., copywriter). Again, stoke. We all love it here and want to add another rad soul to make the good times even better.
- Stay updated on industry trends, competitive landscape, and emerging technologies to ensure the brand remains innovative and relevant. A sticky topic, but we believe technology makes us better . . . like how AI helped us write this soon-to-be massively successful job description. BUT, we tread carefully so we don’t lose the soul of what makes creativity what it is.
- Oversee the brand guidelines to ensure consistency across all touchpoints. Well, we’re open to variety, but within reason.
- Drive the development of integrated marketing campaigns, from concept to execution, that effectively communicate the brand’s message. I feel like we said this already. We’ll leave it so it comes across super important.
- Collaborate with product development, marketing, and sales teams to align creative efforts with product launches and promotional activities. Wouldn’t it be cool if our campaigns inspired and influenced our upcoming product roadmap?!?
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality work. Like it or not, we’re all carnies here.
- Allocate resources effectively, balancing workloads and priorities to meet deadlines and budget constraints. So much to do, so little time.
- Oversee and support the production of digital, print, and multimedia content, including advertisements, social media graphics, packaging, and website design. There’s a few things ChatGPT missed so let’s just say all the things. . . including building stuff with tools and breaking a sweat on occasion.
- Ensure all creative output is on-brand, innovative, and meets the highest quality standards. Feels like a duplicate but we’ll leave it in for good measure.
- Conduct regular reviews and critiques of creative work to maintain a high level of excellence. Can’t know where we’re going until we’ve seen where we’ve been.
- Monitor and analyze the performance of creative campaigns and initiatives. It’s fun to make fun stuff. It’s even more fun to make fun stuff that sells.
- Analyze data and feedback to optimize and refine creative strategies, ensuring continuous improvement and effectiveness. Perhaps it was a bad idea to use ChatGPT for this exercise. Lots of redundancies here.
- Present creative concepts and campaign results to senior management and stakeholders. Ooh! This one is a good one to end on. Great creative is rarer than people think. Finding a great creative with the passion, charisma, and skills to sell it? That’s even rarer-er.
Minimum Qualifications
- Abundant Experience in graphic design, Marketing, Fine Arts, or related field/industry.
- Minimum 7-10 years of experience in a creative leadership role within consumer goods categories.
- Proven track record of successful brand development and creative campaign execution. We want to see your stuff!
- Strong portfolio showcasing a diverse range of creative projects. Send us your stuff!
- Excellent leadership, communication, and people skills. See rarer-er skill mentioned above.
- Ability to think strategically and execute creatively under tight deadlines. Ever wish you could clone yourself?
- Proficiency in design software such as Adobe Creative Suite. Are there still CDs out there that aren’t proficient in Adobe Suite? If you know some great AI tools we can leverage when it makes sense, that’s cool too.
- Strong understanding of consumer behavior and market trends. Humans are fascinating. Silly, but fascinating.
