Technical Lead Digital Marketing (GMP, GTM & SEO)

Technogen, Inc. • Full-time • Foster City, CA, US • 3m ago

TECHNOGEN, Inc. is a Proven Leader in providing full IT Services, Software Development and Solutions for 15 years.

TECHNOGEN is a Small & Woman Owned Minority Business with GSA Advantage Certification. We have offices in VA; MD & Offshore development centers in India. We have successfully executed 100+ projects for clients ranging from small business and non-profits to Fortune 50 companies and federal, state and local agencies.

Job Title: Technical Lead - Digital Marketing Program (GMP, GA, GTM & SEO)

Duration: Full-Time / FTE

Location: Foster City, CA 94404 (Onsite)

Salary: Market / Flexible

We are hiring Technical Lead, Digital Marketing Program (GMP, GA, GTM & SEO role) with 10+ years of IT and related experience. The ideal candidate should be well-versed in Google Marketing Program (GMP), Google Analytics (GA), Google Tag Manager (GTM), Hot Jar, Site Improve, Dashboard along with having in-depth SEO analysis skills across various marketing programs. 8-10 years' experience working in a marketing or related role; Experience managing Marketing Email campaigns. Experience with Marketo or similar marketing automation system; Familiarity with Salesforce or any other similar CRM. Demonstrated experience working in an analytics/data-driven roles. Bachelor’s Degree or higher in Information Systems, Computer Science, or equivalent experience. Preferred - Any technical certification in Google Analytics, GTM. Team size handled (if any) - Minimum 8 years/more. Strong customer service & customer facing skills. Excellent verbal and written communication skills. Strong interpersonal and multitasking skills. Strong organizational and analytical skills. Ability to lead and motivate others. Ability to work well in a team environment. Be proactive and take strategic decisions and suggest best practices.

Google Marketing Platform (GMP) Roles/Responsibilities

Strong experience in Digital Marketing, Google Analytics (GA G4A), Google Tag Manager (GTM), Google Ads, SEO, Pay per click analysis, KPIs tracking and data analysis
Excellent in Analysing performance data and optimized campaigns for better performance – Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM, Tools like Hotjar, Siteimprove etc
Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI
Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals
Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions

SEO Roles/Responsibilities

Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Experience Affiliated marketing, SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
Planned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROI
Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product
Collect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)
Email marketing strategy for product based on user engagement to increase the revenue
Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Managed Social media campaigns and reviewed all website content to optimize it