Sr. Manager, CRM & Lifecycle Marketing

Gametime • Full-time • US • 1m ago

What you'll be doing:

- CRM Vision, Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience.
- Talent Development. Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices.
- Customer-First Advocacy. Understand the interests and behaviors of our customers to segment them and create personalized journeys. Develop segmentation strategies that can extend to paid media, product and creative to proactively drive activity in the customer lifecycle.
- Strategic Leadership. Align CRM with the company’s overall strategy, objectives, and goals, partnering with Finance and leadership to maximize our customer file against operating plan targets.
- Operational Excellence. Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution.
- Collaboration. Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on our CRM channels experience.
- World Class Programming. Set best-in-class practices for our customer experience and communications look-&-feel. Manage vendor relationships and negotiations.

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