At Mercedes-Benz of Laguna Niguel, part of the Murgado Automotive Group, we are more than a dealership. We are a destination for luxury and excellence, offering premium service and an unforgettable experience for every customer. As we continue to grow, we are seeking a talented and creative Social Media Specialist to join our dynamic marketing team. This is an exciting opportunity to promote one of the most prestigious automotive brands in the world and engage with a passionate customer base.
Position Overview:
The Social Media Specialist will be responsible for managing and executing social media strategies to build our online presence, drive engagement, and create a loyal community around the Mercedes-Benz brand. You will work closely with our marketing, sales, and service teams to produce compelling content, monitor performance, and adapt strategies based on analytics.
Key Responsibilities:
Manage and maintain our dealership’s social media accounts across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Develop and execute creative social media campaigns that align with the dealership's brand voice and marketing objectives.
Create, edit, and curate high-quality visual and written content, including videos, photos, graphics, and captions.
Stay updated on social media trends, platform updates, and best practices to optimize performance.
Collaborate with the sales, service, and marketing teams to promote dealership events, special offers, and new vehicle launches.
Monitor and engage with the online community, responding to comments, questions, and messages in a timely manner.
Track and analyze key performance metrics (engagement, reach, conversions, etc.) to continuously improve social media strategies.
Implement social media advertising campaigns, including audience targeting and budget management.
Conduct regular competitive analysis to stay ahead of industry trends and competitors.
Foster relationships with local influencers and collaborate on content that drives dealership visibility.
Ensure all content is consistent with the brand image and meets the standards of Mercedes-Benz and the Murgado Automotive Group.
Qualifications:
2+ years of experience in social media management, content creation, or digital marketing, preferably in the automotive or luxury retail industry.
Strong knowledge of major social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Proven ability to create engaging content, including photography, videography, and graphic design.
Proficiency in social media management tools (Hootsuite, Sprout Social, etc.) and analytics platforms.
Excellent communication skills, both written and verbal.
A strong understanding of social media trends, algorithms, and best practices.
Ability to work independently and collaboratively in a fast-paced environment.
Attention to detail, creativity, and a passion for digital marketing and luxury brands.
Experience with paid social media campaigns is a plus.
A degree in Marketing, Communications, Digital Media, or a related field is preferred but not required.
Why Join Mercedes-Benz of Laguna Niguel?
Be part of a prestigious luxury brand that is recognized globally.
Work in a supportive, forward-thinking environment with opportunities for professional growth.
Competitive salary with benefits, including medical, dental, and vision insurance.
401(k) retirement plan with company match.
Employee vehicle purchase program and discounts on service and parts.
Paid time off and holidays.
The chance to lead and shape the dealership’s social media strategy and make a significant impact on our brand’s online presence.
How to Apply:
Are you a social media-savvy individual with a passion for luxury brands? If so, we want to hear from you! Apply today directly to Mercedes-Benz of Laguna Niguel. Join our growing team and take your social media career to the next level!
Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.
