Brand Description
Kiss My Face is a leading brand in the natural wellness space, committed to providing accessible, nature-driven personal care products. With a focus on natural ingredients and sustainability, Kiss My Face offers a range of products including purely mineral sunscreens, organic soaps, and healthy oral care solutions. The company has been a pioneer in the industry for 35 years and continues to innovate and deliver authentic personal care products.
Job Description:
We are seeking an experienced Vice President of Marketing to lead our marketing efforts and drive the growth of the Kiss My Face brand. The ideal candidate will have a deep understanding of the natural skincare, sun care, or beauty industry, extensive experience in marketing leadership, and a passion for developing and executing innovative marketing strategies. This role will be crucial in shaping the company's Image, driving customer engagement, and achieving business objectives.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Oversee all aspects of marketing, including digital marketing, content creation, product marketing, public relations, and market research.
- Lead the development and execution of integrated marketing campaigns that align with business goals and resonate with target audiences.
- Collaborate with cross-functional teams, including sales, product development, and operations, to ensure cohesive and effective marketing efforts.
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and identify growth opportunities.
- Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI on marketing initiatives.
- Provide leadership, mentorship, and development opportunities to the marketing team, fostering a culture of creativity and excellence.
- Drive the development and maintenance of the company's brand identity, ensuring consistency across all marketing channels and materials.
- Utilize data-driven approaches to measure and report on the effectiveness of marketing campaigns, making adjustments as needed to optimize performance.
- Represent the company at industry events, trade shows, and conferences to enhance brand visibility and establish thought leadership.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in marketing, in the natural skincare, sun care, or beauty industry Proven track record of developing and executing successful marketing strategies and campaigns.
- Deep understanding of digital marketing, social media, and other modern marketing channels.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to work collaboratively in a fast-paced, dynamic environment.
