About the brand
Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.
A new Perfume dimension to access another dimension of the Being.
About the Role
The Brand Marketing Executive for Parfums de Marly is responsible for developing and executing integrated marketing strategies that maintain and enhance the brand's luxury positioning. This role reports to the Brand Marketing Director and requires a deep understanding of the fragrance market, strong project management skills, and the ability to collaborate across various teams and partners.
Responsibilities
- Assist in the development and execution of Parfums de Marly’s marketing strategy across the Americas, ensuring consistency with overall business goals
- Collaborate with senior management and HQ to adapt global strategies to Americas and ensure locally relevant messaging
- Set strategic objectives per launch and oversee product & collateral forecast with Brand Marketing Director
- Lead the planning and execution of 360-degree marketing campaigns for product launches
- Collaborate with cross-functional teams to produce product launch kits and communicate with all departments (North America Trade Marketing, Latin America, Travel Retail & Digital)
- Coordinate with supply & logistics to ensure product & centrally produced collateral timely deliveries
- Manage the brand marketing budget, ensuring cost-effective use of resources while maximizing impact
- Plan marketing spend for product launches, campaigns and ongoing initiatives
- Liaise with Trade marketing, Sales & Digital teams to ensure alignment of marketing activities with business objectives and support retail initiatives
- Monitor campaign timelines to ensure deadlines are met
Role - Specific Skills
- Project management
- Communication skills
- Time Management
- Data Analysis
- Competitive analysis
- Brand Positioning
- Brand Strategy
- Creativity
- Flexibility
Qualifications
- 2+ years related experience. Bachelor’s degree is required
- Highly organized and detail oriented with a strong ability to support multiple projects simultaneously
- Proven experience in marketing campaign management and collaboration with cross-functional teams
- Strong analytical skills with focus on KPI’s and ROI
- Excellent communication, copywriting and project management skills
- Must possess excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat
- Speaking French or Spanish is a bonus
