VP of Marketing (B2C)

Joyce Windows, Sunrooms & Baths • Full-time • Berea, OH, US • 3m ago

Job Description: Are you a Marketing Expert with a proven ability to drive growth in the residential home improvement industry? We are seeking a Vice President of Marketing to take full ownership of our B2C marketing initiatives. This high-level position requires a hands-on leader with a deep understanding of the home improvement market and the drive to lead our marketing department to new heights. Join a well-established company committed to excellence in home remodeling and customer satisfaction.

Key Responsibilities:

Strategic Marketing Leadership: Develop and execute a comprehensive B2C marketing strategy aligned with company growth goals. Identify market opportunities, set measurable goals, and ensure consistent messaging across all platforms
Department Ownership: Oversee all marketing efforts, from digital marketing to traditional advertising, SEO/SEM, Lead generation, and content creation. Lead the department with full ownership, ensuring all marketing functions drive results and growth
Lead Generation & Sales Funnel Optimization: Develop and implement innovative lead generation campaigns. Continuously refine the sales funnel to optimize lead conversion, ensuring maximum return on investment
Cross-Functional Collaboration: Collaborate closely with sales, product, and customer service teams to align marketing initiatives with business objectives, driving company-wide success
Data-Driven Marketing Decisions: Leverage data analytics to monitor campaign performance, market trends, and customer engagement. Use these insights to make informed marketing decisions, optimizing campaigns and improving efficiency
Team Development & Leadership: Mentor and inspire a team of marketing professionals, fostering a culture of innovation, accountability, and excellence. Help build and develop the next generation of marketing leaders
Budget Management: Oversee and allocate the marketing budget effectively, ensuring resources are maximized to deliver impactful results
Innovation & Growth: Continuously explore new marketing strategies, technologies, and channels to stay ahead of industry trends. Drive company growth and maintain a competitive edge through innovation

Qualifications:

Extensive experience in a senior marketing role, particularly in the residential home improvement or a related B2C industry
Proven expertise in digital marketing, SEO/SEM, social media, and lead generation
Strong leadership abilities with experience managing and mentoring teams
Data-driven decision-maker with a proven track record of delivering measurable results
Passion for innovation, growth, and continuous improvement
Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization

Benefits:

Competitive salary
401(k) matching
Health, dental, and vision insurance
Paid time off
Opportunities for career growth

Experience:

5+ years of B2C marketing experience
5+ years of lead generation experience
Proven success in data-driven strategies and home improvement marketing

This is an exciting opportunity for a driven marketing leader to take control of a key department in a fast-growing company and lead it to even greater success. If you are passionate about driving results and shaping a team, we want to hear from you!