HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.
You will...
- Help drive the brand vision and day-to-day decision making for all HelloFresh brands
- Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
- Oversee the sourcing and implementation of all brand partnerships
- Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
- Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
- Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
- Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
- Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity
You have...
- 7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries
- 2+ years brand partnership experience
- Experience leading a team
- Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
- Full-funnel, multi-channel marketing experience
- Exceptional communication skills, both written and verbal
- Fluency in both organic and paid channel strategies
- Experience writing creative briefs and providing thoughtful feedback for marketing assets
- Proven experience and passion for working across functions and with senior leadership
- Balance of creative and analytical thinking
- Bachelor's degree
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$122,500—$175,000 USD
JR102094
