Dana-co is the leading design company of luxury women’s intimate apparel brands, Natori and Skarlett Blue. We have become renowned in the industry for our superior fit, high-quality fabrics and construction, and innovative design concepts.
Dana-co has an exciting new opportunity for a full-time Marketing Assistant. We are looking for a highly motivated self-starter with strong multi-tasking, organization, and communication skills. This role will support the marketing team across various areas including brand, social media, influencer partnerships, content creation, and PR.
Responsibilities:
- Assist with the execution of all marketing initiatives across various departments, including US and International
- Collaborate with external PR agency on gifting requests, event coordination, and ad hoc projects
- Track press and social media features to create monthly recaps
- Coordinate paid influencer partnerships including sourcing new influencers, negotiating rates, and acting as the main point of contact to align content with the brand direction
- Assist with planning and coordination of all photoshoot details including model castings, studio outreach, and prop sourcing
- Manage social media community by tracking growth and performance and engaging with follower comments and messages
- Assist in planning weekly social media posts and conducting trend research
- Provide administrative support where needed
Qualifications:
- Bachelor's degree in marketing, communications or related fields
- 2-3 years of relevant experience in the fashion/retail marketing space, ideally with a lingerie focus
- Familiarity with social media channels including Instagram, Facebook, TikTok, and Pinterest
- Strong copywriting ability
- Proactive communication skills and detail-oriented
- Resourceful and self-motivated with strong organizational skills and demonstrated ability to manage multiple projects and meet deadlines
- Proficient in Microsoft PowerPoint, Word, and Excel
- Experience with social media planning tools such as Planoly is a plus
- Experience with Adobe Suite Including Photoshop and Illustrator is a plus
Benefits:
- Employee discount
- 401k/Medical/Vision/Dental
- Paid time off: 15 vacation, 5 sick, 2 personal, 9 company holidays
